The EdTech Marketing Agency for Educational Innovators

Tackle the unique challenges of the EdTech sector with our innovative marketing strategies. We craft messages that speak directly to educators and students.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Drive Success in EdTech Marketing Campaigns

Initial Consultation and Understanding Your EdTech Needs

Our process begins with a comprehensive consultation to understand your unique needs within the EdTech sector. We discuss your goals, target audience, and challenges in the market. This step is crucial to tailor our marketing strategies effectively to your specific requirements.

Market Research and Audience Analysis

We conduct extensive market research and audience analysis to gain insights into the EdTech industry. This involves understanding the educational landscape, current trends, and the needs and behaviors of your target audience. This research informs our marketing strategies, ensuring they are data-driven and targeted.

Strategic Marketing Plan Development

Based on our research, we develop a comprehensive marketing plan that includes campaign objectives, target channels, content strategy, and key performance indicators. This plan serves as a roadmap to guide our marketing efforts and align them with your business goals.

Content Creation and Brand Messaging

Our team creates engaging and informative content tailored to the EdTech market. This includes educational articles, blog posts, social media content, and more. We focus on crafting a consistent brand message that resonates with educators, students, and tech enthusiasts.

Multi-Channel Marketing Execution

We implement the marketing plan across various channels such as social media, email marketing, SEO, and paid advertising. Our approach ensures a unified presence across all platforms, maximizing reach and engagement with your target audience.

Performance Tracking and Analytics

Using advanced analytics tools, we continuously monitor the performance of your marketing campaigns. We track engagement, conversions, and other key metrics to measure the success of our efforts and make data-driven decisions for ongoing optimization.

Regular Reporting and Strategy Adjustments

We provide regular reports detailing the performance of the marketing campaigns. Based on these insights and your feedback, we adjust and refine the strategy to ensure it remains effective and aligned with the evolving EdTech market and your business objectives.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What is EdTech Marketing and How Does It Benefit Educational Platforms?

EdTech Marketing involves tailored marketing strategies designed specifically for educational technology platforms. It helps in enhancing brand visibility, engaging with educators and students, and driving user acquisition and retention. By leveraging specialized marketing tactics, EdTech companies can effectively reach their target audience and stand out in a competitive market.

How Do We Tailor Marketing Strategies for EdTech Clients?

We develop customized marketing strategies for EdTech clients by first understanding their unique challenges and goals. We analyze their target audience, which typically includes educators, students, and institutions, and create strategies that resonate with these groups. This involves a mix of digital marketing, content creation, and community engagement tactics.

What Types of Digital Marketing Tactics Do We Use for EdTech Companies?

For EdTech companies, we employ a variety of digital marketing tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email campaigns, and influencer partnerships. These are chosen based on their effectiveness in reaching and engaging the educational community.

How Do We Measure the Success of Our EdTech Marketing Campaigns?

Success is measured through a range of metrics such as website traffic, user engagement, conversion rates, and return on investment (ROI). We use advanced analytics tools to track these metrics, enabling us to provide insights into campaign performance and make data-driven adjustments.

Can Our Marketing Services Help EdTech Startups?

Absolutely. Our services are highly beneficial for EdTech startups looking to establish their brand and gain traction in the market. We provide scalable marketing solutions that can grow with your business, focusing on building a solid foundation for brand awareness and customer acquisition.

How Do We Stay Updated with the Latest EdTech Trends?

We stay updated with the latest trends in the EdTech industry by continuously monitoring market developments, attending industry conferences, and engaging with educational communities. This allows us to keep our marketing strategies relevant and effective.

What Post-Service Support Do We Provide?

After the completion of our services, we offer ongoing support that includes performance analysis, strategy refinement, and further campaign optimization. Our goal is to ensure continuous growth for your EdTech platform and adapt strategies as per market changes and your evolving business needs.

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