Want to boost your brand visibility in AI models? Learn about our new GEO services
Want to boost your brand visibility in AI models?
New AI brand visbility services!
Kick Start GEO 🚀
In competitive markets, online visibility is everything. We help Fintech companies of any scale increase brand awareness, attract qualified traffic, and convert it into revenue.
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Our process begins with an initial audit to understand your Fintech business model, website performance and SEO needs. We review technical SEO, site architecture, and current content to identify gaps, blockers, and growth opportunities. This sets the foundation for a tailored strategy aligned with how your audience searches and converts.
Success starts with understanding how your potential customers search. Our team maps intent across the customer journey, identifying gaps your competitors haven’t covered, and targeting fintech keywords with strong conversion potential and realistic competition. This research drives a strategy that turns search demand into qualified traffic, leads, and measurable growth.
We focus on what actually moves the needle in search rankings: adding schema markup, improving site structure and internal linking, and optimizing for mobile, where most users are searching. By addressing both technical and on-page SEO elements, we make your site faster, more crawlable, and easier to navigate across devices.
We develop a strategy centered on Fintech-specific keywords, search intent, and content optimization. This includes building landing pages, blogs, and resource hubs that answer real questions, support the sales funnel, and rank for high-value terms. The result is useful content that builds authority and drives traffic that converts.
Google’s emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness is critical for Fintech brands. We earn high-quality backlinks and brand mentions from credible sites in the Fintech sector—publications, analysts, forums and platforms—enhancing your site's authority and credibility in the eyes of search engines.
We optimize your site and content to be cited and surfaced in AI search results, including Google’s AI Overviews, ChatGPT, Perplexity, and other generative platforms. Our GEO strategies include entity optimization, structured content, and citation building that help AI tools recognize your brand as a trusted source.
We monitor the performance of our SEO efforts using advanced analytics to track progress, identify opportunities, and make real-time adjustments. You’ll receive regular reports with clear insights and next steps. Ongoing check-ins ensure the strategy remains aligned with your growth goals and adaptable to shifts in the Fintech industry.
Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.
Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.
Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.
Dennis
CEO @ Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
Arthur
Co-Founder @ Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
Postalytics is revolutionary direct mail automation software. Working with MADX, Postalytics organic traffic skyrocketed within the first 12 months, generating significantly more MQLs and SQLs.
Good Annotation attracted 365,000 page views and 5,000 email signups as a result of the initial 12 weeks of working with MADX. Email signups, leads, and paid customers are still pouring in today.
Longvadon's organic traffic soared after publishing MADX-developed content. In addition, this content helped Longavdon's customers connect with the brand and make future purchase decisions.
We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, which bolsters your site's ranking and enhances the digital footprint of your business
We deliver data-backed content marketing that amplifies your site’s performance. With relevant, SEO-optimized content, we build trust, capture interest, and convert traffic into customers, reinforcing your digital authority.
We execute strategic link-building campaigns to fortify your website's authority. By securing high-quality, relevant backlinks, we enhance your site's credibility in search engines, drive organic traffic, and solidify your business's position in the competitive online landscape.
Our digital PR strategies secure authoritative links and brand mentions from relevant media outlets, bloggers, influencers, forums and social media platforms, which improve your rankings in search engines and AI platforms, build brand awareness and grow online visibility.
We combine Generative Engine Optimization with effective SEO methods to increase your brand’s visibility in AI-generated search results. Through a combination of content optimization, brand building and technical SEO, we get your website ready for the future of search.
Fintech SEO is a tailored approach to search engine optimization for financial technology companies. It focuses on ranking for high-intent keywords, improving technical performance, and building authority in a competitive, trust-sensitive space. The aim is to attract qualified traffic, generate leads, and support long-term growth through organic visibility.
A Fintech SEO agency understands the regulations, keywords, and audience expectations unique to the Fintech niche. We know how to strike a balance between compliance and commercial performance, earning visibility without compromising credibility.
The most effective fintech SEO strategies combine a strong technical foundation with targeted content and authority-building efforts. That includes:
Timelines vary, but most clients begin to see meaningful results within 2 to 3 months. The biggest gains come with consistency, iteration, and a strategy built to compound over time. For Fintech companies, that often means sustained visibility, stronger rankings, and better lead quality as the program matures.
For Fintech and financial services companies, the impact of SEO shows up in metrics like:
These signals give you a fuller picture of both SEO performance and business impact.
Yes, we can assist with local SEO for FinTech companies looking to target specific geographic markets. This involves optimizing your online presence for local searches, including local keywords, creating location-specific pages, and managing local business listings.
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