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In competitive fintech markets, online visibility is crucial. We help fintech companies of all sizes boost brand awareness, drive qualified traffic, and convert it into revenue.
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Five disciplines, engineered as one system. Pick a starting point or run them in parallel.
We boost visibility in AI search using advanced GEO strategies.
We optimize site speed, structure, and performance to boost rankings.
We create SEO content that builds trust, traffic, and conversions.
We earn authoritative links and mentions to boost rankings and visibility.
We build high-quality backlinks to boost authority, traffic, and rankings.
Fintech sits in YMYL territory. We build the technical rigour, content depth, and third-party authority that Google demands before it trusts your rankings.
01
We audit your site for technical issues and the specific quality signals Google applies to financial content — E-E-A-T indicators, author authority, trust signals, and the editorial standards that determine how much weight your pages carry in YMYL categories. Most technical audits skip this layer. Ours starts with it.
02
We map the keyword opportunities across your fintech vertical — payments, lending, compliance, investment, or open banking — and build a strategy that captures the high-intent searches your buyers are making within the boundaries your regulatory environment sets.
03
Financial content needs to demonstrate genuine expertise to rank in YMYL categories. We produce content with the depth, accuracy, and authority indicators that both Google and your sophisticated financial services audience expect. Shallow content doesn't perform in fintech — we don't produce it.
04
Third-party authority is particularly valuable in fintech SEO — links and citations from credible financial publications, regulatory bodies, and respected industry media carry significant weight. We build this authority through digital PR, expert contributions, and targeted link acquisition in the publications that matter to your buyers and to Google's trust assessment.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We start with a comprehensive audit — technical performance, content quality, and the YMYL-specific signals that determine how Google evaluates financial content. Fintech sites face stricter quality assessment than most categories. We identify every issue that's limiting your rankings, from crawl errors to thin content to missing trust indicators, and prioritise fixes by their impact on organic performance.
We map the keyword landscape across your specific fintech vertical — whether that's payments, lending, open banking, wealth management, or compliance tooling. Fintech keywords often carry high CPCs and intense organic competition from both established financial institutions and well-funded startups. We find the opportunities where you can compete and win, and build the content strategy to take them.
We focus on the technical foundations that financial sites require: fast, secure, mobile-optimised pages that pass Core Web Vitals, schema markup for financial products and organisation data, and internal architecture that distributes authority to your highest-value landing pages. Technical excellence is table stakes in fintech SEO — it's the baseline Google expects before it considers your content.
We develop content that earns rankings in YMYL categories — expert-authored, technically accurate, and structured to demonstrate the E-E-A-T signals Google requires. For fintech, this means content with clear authorship, cited sources, and the depth that financial decision-makers expect. We build the content programme that positions your brand as a trusted voice in your category — not just another vendor.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
01 / 03
Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
02 / 03
Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
03 / 03
start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
Fintech SEO applies organic search principles to a category classified by Google as YMYL — Your Money or Your Life. This means Google applies higher quality and trust standards to financial content than to most other niches. Content needs to demonstrate expertise, authoritativeness, and trustworthiness (E-E-A-T) before it ranks. Regulatory constraints also shape what fintech brands can say in their content. Effective fintech SEO navigates both of these factors — most generic agencies don't.
We implement E-E-A-T signals systematically: clear author attribution with relevant credentials, cited sources for claims and statistics, comprehensive content that covers topics with appropriate depth, and schema markup that provides Google with structured signals about your organisation and content. We also build the third-party authority — through backlinks and brand mentions in credible financial publications — that reinforces your site's trustworthiness at the domain level.
Yes. Regulatory constraints affect what you can claim — particularly around investment returns, guarantees, and regulated product descriptions. We build content strategies within these constraints, focusing on educational content, product feature content, and thought leadership that builds authority without creating compliance risk. The content that performs best in fintech SEO is often the content that's most genuinely useful — which typically aligns with what regulators want financial brands to produce anyway.
In a competitive YMYL category, fintech SEO typically takes longer to compound than in lower-authority niches. Technical and on-page improvements can generate improvements within 6–12 weeks. Content and authority building takes 4–8 months to produce meaningful organic traffic movement. Our 3-month programme establishes the foundations — the 6 and 12-month programmes are where the compounding becomes significant.
The highest-performing fintech content types are: educational content that explains financial concepts, comparison content (your product vs alternatives), regulatory and compliance explainer content, and case studies demonstrating customer outcomes. For fintech SaaS specifically, use-case content by industry or role consistently performs well. In all cases, depth and accuracy are the differentiating factors.
Month 1: Full technical and YMYL audit, keyword research, and competitive analysis. Month 2: On-page optimisation, expert content delivery, and authority building launch. Month 3: Performance review, content expansion, and planning for 6 or 12-month continuation. You end with a technically sound site, live expert content, and an authority building programme in motion — all the foundations for long-term fintech organic growth.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
