Become a trusted and cited source, and increase your brand's visibility and referral traffic from Perplexity AI answers.
.webp "moonpay logo")
.webp "kurve logo")
.webp "huggg logo")
Perplexity is where high-intent SaaS buyers research purchase decisions. Here's how we get your brand consistently into its answers.
01
We assess how your brand currently appears — or doesn't — across Perplexity responses for queries relevant to your product category. This baseline tells us where you're losing ground to competitors.
02
We restructure your key pages around the content formats Perplexity's sourcing model prefers — direct answers, structured comparisons, clear entity definitions, and well-attributed facts it can lift and cite.
03
Perplexity weights its sources heavily by third-party authority and citation frequency. We run targeted campaigns to earn your brand mentions on the trusted sites Perplexity draws from.
04
We track your brand's presence across Perplexity responses for target queries — monitoring share of voice, competitor citations, and how algorithm updates are affecting your visibility over time.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We assess how your brand currently appears — or doesn't — in Perplexity responses for queries relevant to your product category. This baseline maps where competitors are being cited instead of you, which query types present the strongest opportunity, and what content and authority gaps need to be addressed first.
Perplexity is used for deep, research-led queries — the kind of multi-part questions SaaS buyers ask when evaluating solutions. We identify the specific queries where your buyers are active, analyse what Perplexity is currently citing in response, and map the content you need to create or restructure to compete for those citations.
We restructure your highest-value pages around the formats Perplexity's sourcing model prefers — direct answers, structured comparisons, well-attributed facts, and clear entity definitions that are easy to extract and cite in AI-generated responses without misrepresentation.
Perplexity weights its citations heavily by third-party authority and reference frequency. We run targeted campaigns to earn brand mentions and citations on the trusted publications, data sources, and industry sites that Perplexity draws from — building the external validation that makes your brand the credible source to cite.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
01 / 03
Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
02 / 03
Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
03 / 03
start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
Perplexity retrieves content from live web sources and weights citations based on source authority, content relevance, and how directly the content answers the query. Sites with strong domain authority, well-structured content, and clear factual writing are cited more frequently. Brand recognition and third-party references also influence which sources Perplexity trusts when multiple options are available.
Google SEO optimises for ranking in a list of links. Perplexity optimisation focuses on being selected as a cited source within an AI-generated answer. Perplexity retrieves real-time content, so content freshness and factual accuracy carry more weight than in Google's traditional algorithm. It also draws from a different mix of sources — including community platforms and data repositories that standard SEO doesn't target.
Yes — and higher-quality traffic than many organic channels. Users who find your brand through a Perplexity citation are deep into a research process and have already encountered your name in a trusted, answer-led context. Conversion rates from Perplexity-referred traffic tend to be strong because the buyer is qualified before they ever reach your site.
Yes. We track citation frequency across a defined set of target queries, monitor competitor citation rates, and report on share of voice in Perplexity responses over time. Tracking requires structured prompt testing and manual sampling — Perplexity doesn't expose this data in any analytics platform — but our methodology gives you a reliable, comparable view month over month.
Month 1: Visibility audit, competitive benchmarking, high-intent query mapping, and content gap analysis. Month 2: Content restructuring for priority pages, citation-ready content creation, and first brand mention campaigns. Month 3: Authority building at scale, citation monitoring across target queries, and full performance reporting. You leave with measurable improvements in Perplexity citation frequency and a programme built to compound.
We offer 6 and 12-month continuation programmes that scale content creation, deepen authority building, and expand coverage to a broader set of queries. Perplexity's sourcing behaviour evolves as the platform grows — staying in the programme means staying ahead of those changes rather than trying to catch up after visibility drops.
Yes. The signals that drive Perplexity citation — authoritative content, structured formatting, strong third-party references — are the same signals that influence ChatGPT, Google AI Overviews, and Gemini. Perplexity optimisation as part of a broader GEO programme compounds across all AI search channels simultaneously.
Learn more about our services and what MADX Digital can offer.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
