Want to boost your brand visibility in AI models? Learn about our new GEO services
Want to boost your brand visibility in AI models?
New AI brand visbility services!
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Become a trusted and cited source, and increase your brand's visibility and referral traffic from Perplexity AI answers
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"Choosing MADX Digital allowed us to delegate all organic marketing activities and get results on auto-pilot"
- Postalytics
We use in-house tools to audit your current visibility in Perplexity’s responses, identifying which search queries trigger AI-generated answers, where your brand is cited, and where competitors appear instead.
Perplexity is driven by natural language and research-led queries. We map high-intent search queries, investigative prompts, and decision-stage questions to understand how your target users interact with AI answer engines and where your content should surface.
We identify content gaps that prevent your pages from being selected as trusted sources. This includes evaluating clarity and specificity, and whether your content provides direct answers with the level of detail Perplexity prefers.
We optimize and create authoritative content designed for AI-powered search platforms. This includes answering queries, using well-structured headings, providing clear key points, and using logical formatting that enables Perplexity to extract, summarize, and cite your content.
We improve technical SEO foundations that support AI visibility, including metadata optimization, structured data, internal linking, schema markup, mobile optimization, and clean HTML. These signals help LLMs interpret your content and surface it in Perplexity’s answers.
We strengthen your domain authority and credibility through brand mentions, trusted publisher placements, and internal resource alignment. Using our proprietary tools, we track your Perplexity citations and refine strategy to maintain visibility as AI systems and training data evolve.
Perplexity AI Optimization focuses on making your content appear as a cited source in Perplexity’s AI-generated answers. Rather than ranking pages as traditional search engines do, Perplexity selects authoritative, well-structured content and uses it to provide users with direct answers.
Traditional search engine optimization focuses on improving rankings in search engine results pages. Perplexity SEO focuses on generative engine optimization, where success depends on clarity, authority, structured data, and how well your content aligns with AI-generated responses and citation criteria.
There are millions of searches in Perplexity AI every day. Visibility in Perplexity puts your brand in front of users asking high-intent, natural-language queries at critical decision points.
Content that performs best includes how-to guides, expert explanations, comparison pages, and data-led resources. Well-structured content (think headers, sections, FAQs, etc.), with concise answers, specific details, and authoritative signals, is more likely to be cited.
Yes. While content quality is critical, Perplexity also considers broader authority signals. Brand mentions, trusted citations, and domain authority help establish your site as a credible source worth referencing.
We can track citation frequency, query coverage, referral traffic, and visibility in Perplexity across multiple prompts. These insights show how often your brand appears and how visibility changes over time.
Yes. The same principles that improve Perplexity visibility—clear content and website structure, authoritative content, and technical optimization—also support visibility across other AI search tools and AI search engines, like ChatGPT and Google's AI Overviews.
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