NEW
GEO toolkit for ChatGPT, Perplexity & AI Overviews

ChatGPT Optimization for SaaS

Our SEO and GEO strategies help your content get surfaced, cited, and trusted in ChatGPT’s AI-generated answers.

+187%
Avg. organic traffic / 6 mo
50+
SaaS projects
12.2M
AI Search impressions
10 min walkthrough · Co-founder Perry + a real client teardown
Working with
  • moonpay logo
  • veed.io company logo
  • postalytics company logo
  • parcel tracker company logo
  • brucira company logo
  • mashroom company logo
  • longvadon company logo
  • ruttl company logo
  • briefpro company logo
  • good annotations company logo
  • aptap company logo
  • Alexander company logo
  • Kurve company logo
  • EnterpriseAlumni company logo
  • maekersuite company logo
  • huggg logo
  • EmployPlan company logo
  • RCCO Logo
  • Upstix Logo
  • TitanHQ Logo
  • Volt Logo
  • Treecard Logo
  • Reveille Logo
  • Taggstarr Logo
  • Thunes Logo
  • Outra Logo
  • Seqera Logo
  • Ronspot Logo
  • Ordeful Logo
  • Beanstalk Logo
  • NextGEN Logo
  • Ronspot Logo
  • Exeevo Logo
  • Key ESG Logo
  • Hola Prime Logo
  • Barbri Logo
  • Irish Cancer Logo
  • Flick Logo
  • LearnEDI Logo
  • Nextflow Logo
  • Catalyst Logo
THE WORK

Engineered to appear in the ChatGPT responses your buyers read

ChatGPT is a first stop for SaaS research. Here's how we make sure your brand shows up in the answers — not your competitors.

01

Brand entity and signal audit

We assess how ChatGPT currently understands your brand — what it associates with your company, how it describes your product, and where the representation breaks down. This is your starting point.

02

Knowledge graph and entity optimisation

We strengthen how your brand is defined and connected across the open web — Wikidata, structured sources, industry databases — so ChatGPT has clear, consistent information to draw from.

03

Citation-friendly content architecture

We restructure your highest-value content into formats ChatGPT reliably cites: clear entity definitions, structured comparisons, direct answers, and FAQ blocks that are easy to extract verbatim.

04

Brand mention and authority campaigns

Third-party citations are the strongest signal for LLM visibility. We run targeted campaigns to earn your brand mentions in the authoritative sources ChatGPT is trained on and retrieves from.

Customer · Kurve

"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."

ChatGPT

How We Get Your SaaS Brand Cited in ChatGPT Responses

Brand representation audit in ChatGPT

We test how ChatGPT currently describes your brand — what it knows, what it gets wrong, and what competitor brands it mentions instead of you. This diagnostic gives us a precise picture of the gaps we need to close and the signals we need to strengthen.

Entity and knowledge graph optimisation

We strengthen how your brand is defined and connected across the open web — structured sources, industry databases, and third-party references — so ChatGPT has clear, consistent, accurate information to draw from when your category comes up.

Citation-structured content architecture

We restructure your highest-value pages into the formats ChatGPT reliably extracts from — direct answers, clear entity definitions, structured comparisons, and FAQ blocks that are easy to pull and attribute. Content that's easy to cite gets cited.

Brand mention and authority signal building

Third-party references are the strongest signal for LLM visibility. We run targeted campaigns to earn your brand mentions in the authoritative publications, datasets, and communities that ChatGPT draws from — building the off-site credibility that makes your brand the obvious answer.

Our results

We Care About Results

Pipeline-tied reporting. Real numbers, real attribution, real outcomes.

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WHY MADX?

In-house, Freelancer Or Agency?

The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.

All-in-one team

Strategy, content, links, GEO — one roster, one Slack.

Real expertise

Senior practitioners on every account. No juniors learning on you.

Live reporting

Always-on dashboards tied to revenue, not vanity.

Built for SaaS

We only work with SaaS — so we move fast.

Perry Steward

Co-founder - MADX Digital

"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."

HOW WE WORK

we partner with brands who are ambitious about growth

Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.

01 / 03

Scoping call

Tell us what you’re building.

15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.

02 / 03

Choose your fit

Sprint, retainer or custom.

90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.

03 / 03

start the work

Month 1 delivery, no long waits.

Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.

FAQ

Frequently Asked Questions

Have more questions? Reach out to our sales team or schedule a call with our growth team

How does ChatGPT decide which brands to mention in its responses?

ChatGPT generates responses based on patterns in its training data and, in retrieval-augmented versions, from live web sources. Brands that appear frequently in authoritative, well-structured content across the web are more likely to be mentioned. Entity clarity — how well the web defines what your brand does — is a key factor in whether and how ChatGPT refers to you.

Does traditional SEO help with ChatGPT visibility?

Partly. Strong domain authority and high-quality content create the foundation — but ChatGPT uses different signals from Google's ranking algorithm. Schema markup, entity graph presence, and third-party brand mentions carry more weight in LLM visibility than traditional on-page SEO factors like keyword density or page speed.

How long does it take to appear consistently in ChatGPT responses?

Entity and schema improvements can affect how ChatGPT describes your brand within weeks if the model retrieves live web data. For training data influence, changes take longer — typically 3–6 months of consistent brand signal building. Our 3-month programme is designed to deliver measurable early visibility improvements while building the foundation for long-term citation growth.

Can ChatGPT optimisation be tracked and measured?

Yes. We track your brand's appearance rate across a defined set of target queries, monitor how accurately ChatGPT describes your product and positioning, and measure share of voice versus competitors. Tracking is done through structured prompt testing and monitoring — not just anecdotal checks.

What does the first 3 months focus on?

Month 1: Brand representation audit, entity mapping, and schema implementation. Month 2: Content restructuring, FAQ and definition block creation, and initial mention campaigns. Month 3: Authority building at scale and full citation tracking across target queries. You end the programme with measurable improvements in how ChatGPT represents and recommends your brand.

What are the options after 3 months?

We offer 6 and 12-month programmes focused on scaling citation building, expanding content coverage, and monitoring ChatGPT's evolving sourcing behaviour. LLM optimisation is an ongoing programme — the brands that compound their visibility are the ones that stay active in the channel.

How is ChatGPT optimisation different from general GEO or AEO?

ChatGPT optimisation is a specific application within the broader GEO and AEO framework. It focuses on the signals and content formats that specifically influence ChatGPT's retrieval and generation behaviour — including OpenAI's crawling patterns, the sources it weights, and how it handles brand entities. We apply platform-specific knowledge on top of the broader AI visibility foundation.

Related services

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Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.

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