A simple guide to improving your website’s visibility in AI search tools like ChatGPT and Perplexity.
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This checklist covers everything you need to optimize your website and content for AI search. It covers:
AI-driven search platforms like ChatGPT, Perplexity, and Google's AI Overviews are contributing a rapidly growing share of overall search traffic.
If your website is optimized for AI search, it’s going to get left behind.
Our checklist walks through all the steps you need to get ready for the next shift in search behavior.
A large language model (LLM) is a type of artificial intelligence trained on massive text datasets to understand and generate human-like language. LLMs power tools like ChatGPT and AI search engines, enabling advanced content understanding, summarization, and question answering.
AI search uses large language models to deliver conversational, context-aware results instead of just listing links. It understands queries more deeply, summarizes web content, and provides direct answers, changing how users find information online.
AI search and LLMs rely on structured, clear content to extract and display answers. Optimizing for them increases visibility in AI-generated summaries, drives higher click-through rates, and ensures your site is accurately represented in modern search experiences.
Yes! Our LLM optimization checklist is completely free.
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