Want to boost your brand visibility in AI models? Learn about our new GEO services
Want to boost your brand visibility in AI models?
New AI brand visbility services!
Kick Start GEO 🚀

AI Overview Optimization Services That Get You Cited

We help your content get cited, surfaced, and trusted in Google AI Overviews through targeted optimization strategies.

"MADX were responsive to our needs and nothing was ever too much of an ask!"
"Great Agency, MADX was very knowledgeable and walked us through every step"
"MADX helps us run the marketing side of our business so we can focus on sales"
"They have been delivering results month over month, week over week"

Join our fast-growing clients

  • moonpay logo
  • veed.io company logo
  • postalytics company logo
  • parcel tracker company logo
  • brucira company logo
  • mashroom company logo
  • longvadon company logo
  • ruttl company logo
  • briefpro company logo
  • good annotations company logo
  • aptap company logo
  • Alexander company logo
  • Kurve company logo
  • EnterpriseAlumni company logo
  • maekersuite company logo
  • huggg logo
  • EmployPlan company logo
  • RCCO Logo
  • Upstix Logo
  • TitanHQ Logo
  • Volt Logo
  • Treecard Logo
  • Reveille Logo
  • Taggstarr Logo
  • Thunes Logo
  • Outra Logo
  • Seqera Logo
  • Ronspot Logo
  • Ordeful Logo
  • Beanstalk Logo
  • NextGEN Logo
  • Ronspot Logo
  • Exeevo Logo
  • Key ESG Logo
  • Hola Prime Logo
  • Barbri Logo
  • Irish Cancer Logo
  • Flick Logo
  • LearnEDI Logo
  • Nextflow Logo
  • Catalyst Logo

How We Optimize Your Content for Google AI Overviews

Entity and Topic Mapping

We identify the topics, entities, and questions where your brand should be visible in AI-generated results. Using NLP tools and competitor analysis, we find where AI-driven content is most active and map how your product, category, and audience align with trusted sources.

SERP and AI Content Pattern Analysis

We analyse search results to understand when AI-generated summaries appear, what types of content are being cited, and which formats Google prefers. These insights guide how we structure and position your content to increase visibility in AI search results.

Content Audit and Optimization

We audit your existing content to assess structure, clarity, and alignment with AI-friendly formats. Then we optimise high-priority pages—improving headings, tightening answers, and adding structured summaries, FAQs, and definition blocks to make your content easier for AI tools to reference.

AI-Friendly Content Creation

We create or reshape content into formats commonly used in AI-generated answers, like listicles, question-and-answer sections, and direct explanations. These formats help Google understand your content quickly and increase the chances of being cited in AI search experiences.

Technical Optimization and Structured Data

We implement structured data using schema markup for FAQs, How-To content, and articles. Combined with fast load times, clean HTML, and logical internal linking, these changes help search engines interpret your content and pull it into AI-powered summaries.

Authority, Backlinks and Brand Mentions

We grow your domain authority through backlinks, digital PR, and brand mentions on trusted sites. This includes securing expert commentary and high-authority coverage. Brand mentions—even unlinked—help AI systems recognise your brand as a reliable source worth citing.

Ongoing Monitoring and Strategy Iteration

We track how your content appears in AI search results and adapt based on changes in formatting, positioning, and citation trends. As Google evolves its AI-generated answers, we refine your strategy to stay visible and competitive.

We care about results

Explore how these brands have grown with MADX Digital
PARTNERSHIPS

Collaborating Seamlessly With Your Team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

SEO for Every Startup Stage

Seed

Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.

Enterprise

Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.

Explore our Services

What our customers think

Rated 4.9/5 by our clients
a photo of the CEO of postalytics who MADX helps with their SEO
Dennis Kelly
Postalytics
"Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."
a photo of the CEO of parcel tracker who uses MADX to improve SEO
Arthur Zargaryan
Parcel Tracker
"My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."
Kyle Gray
Kyle Gray
RCCO
"MADX were incredibly responsive to our needs, always accommodating requests with ease, and nothing ever felt like too much trouble. Working with them was a seamless and positive experience."
Philip Werner
Maekersuite
"MADX Digital has been instrumental in our growth, delivering consistent results week after week. Their effective SEO strategies have helped us acquire over 10,000 end users."
Ryan Shallenberger
Reveille
"MADX delivered on time, handling everything from research and writing to editorial and imagery. Their content production made a real impact on our marketing efforts."
Oren Greenberg
Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire content marketing engine."

Frequently Asked Questions

Have more questions? Reach out to our sales team or schedule a call with our growth team

What is AI search?

AI search refers to search experiences powered by generative models, such as ChatGPT, Google’s AI Overviews, or Perplexity. Instead of returning a list of links, these tools generate direct answers by pulling from multiple sources. Visibility in AI search means your brand becomes part of the answers users actually see.

What are AI Overviews?

AI Overviews are Google’s AI-generated summaries shown at the top of some search results pages. They combine content from multiple websites to give users a quick, synthesized answer. Ranking in these summaries can drive significant traffic, brand visibility, and perceived authority, even without users clicking through to your site.

Why is visibility in AI Overviews important?

AI Overviews are becoming a key part of Google’s search experience. If your brand isn’t included, you’re missing exposure at the very top of the funnel. Visibility here boosts brand trust, increases discovery, and gives you a competitive edge in high-value search moments.

Does traditional SEO impact AI Overview visibility?

Yes. While AI Overviews (and AI search) use different signals, they still rely on well-structured, trusted content. Strong on-page SEO, schema markup, and backlinks all improve your chances of being cited. Traditional SEO builds the foundation, but AI-specific optimizations make your content easier to extract and reference for LLMs and AI crawlers.

Do you offer other AI optimization services?

Yes. We offer a range of AI search visibility services, including GEO (Generative Engine Optimization), brand mention campaigns, and content optimization for platforms like ChatGPT and Perplexity AI.