ChatGPT Business Hub: what it is and how to claim your business

On 10 November 2026, OpenAI opened Business Hub, a free dashboard where companies can claim their profile in ChatGPT and see data from OpenAI's side about how ChatGPT references them.

If you run marketing for a B2B SaaS company, you should claim yours this week. This guide explains what Business Hub is, what the data does and doesn't tell you, and how to set it up. We'll keep it updated as OpenAI changes the beta.

What is ChatGPT Business Hub?

Think of it as a Google Business Profile for ChatGPT. Businesses in ChatGPT is the programme. Business Hub is the dashboard you use to manage it.

It does three jobs:

1. Claim and verify that you own or represent a business.
2. Manage your profile: website, description, category, logo, cover photo and, for retailers, delivery and return policies and a product feed.
3. See insights about how often ChatGPT references you and sends people to your site.

Don't confuse it with ChatGPT Business, OpenAI's paid plan for teams. You do not need that plan, an ads account or an Enterprise agreement to claim a profile. Delta V Digital's setup guide and Gaurav Tiwari's walkthrough both confirm claiming is free at launch, and OpenAI has not ruled out charging later.

Who can claim a profile?

Eligibility depends on the kind of business, according to OpenAI's help page as summarised in both guides above:

• Online businesses with a website (this covers almost every B2B SaaS company): you can claim wherever ChatGPT is available. Service businesses are treated as website businesses.
• Local stores and restaurants: US only for now, and only existing listings.
• Ecommerce and online service businesses in the US: can also apply for a Business Agent that answers customer questions.
• Enterprise customers and ChatGPT advertisers: claim through their OpenAI contact.
• Multi-location brands: each location is claimed separately. Claiming the parent brand doesn't claim its locations, and central management isn't available yet.

You must be the owner or an authorised representative. OpenAI can decline businesses in categories it has put on hold, and it hasn't published that list.

What Business Hub shows you (and what it doesn't)

Read this section carefully.

The three numbers

Mentions. For an online business, a mention counts when ChatGPT references your website. Your brand name appearing on its own does not count. For a local business, it counts when a result for your location is shown.

Website clicks. Clicks on links to your site in ChatGPT. OpenAI's own tooltip says these don't confirm a visit or a conversion, so expect them to differ from what GA4 reports as ChatGPT referral traffic.

Discovery topics. Grouped themes from the answers that mentioned or cited you. These are themes, not the questions people typed.

Some accounts also show profile views, how often your ChatGPT profile was viewed.

The numbers are totals for a recent window (examples published so far show the past 28 days), not a daily breakdown by prompt. A blank metric can mean your activity is below a reporting threshold, not that it's zero.

What's missing

• The prompts and conversations behind each mention
• Competitors, rankings or share of voice

So Business Hub tells you whether your visibility in ChatGPT is moving. It won't tell you why, or how you compare with the brands you lose deals to. For that you still need to track the buyer prompts that matter to you and measure share of voice across AI tools.

It won't change your placement

OpenAI states that claiming does not guarantee higher placement or sales. ChatGPT still decides what to recommend from what it finds about you across the web. The profile helps ChatGPT describe you accurately. Getting recommended still depends on being mentioned on the sites ChatGPT reads.

Before you start: what you need

Have these ready before you start. The setup itself is quick, but OpenAI's review can take a few days.

• A company-owned ChatGPT account. Use an account on your company email, not someone's personal login. Whoever owns this account controls the profile.
• One way to verify the business: access to your DNS settings (recommended for SaaS), a code to your business email or phone, or your Shopify store.
• A government-issued ID for the person doing the claim. Some businesses are also asked for company registration details or proof that the person is authorised.
• Your profile copy: a one or two sentence description, your category, logo and a cover image. Write the description the way you describe yourself on your homepage and G2 profile, so ChatGPT sees one consistent story.

How to claim your business in ChatGPT, step by step

Step 1: Open Business Hub and find your business

Go to chatgpt.com/business-hub (or find it in the ChatGPT sidebar) and sign in with the company account. Search for your business name and select Get started on the matching listing. If there's no listing, choose Create and pick website as the business type.

If someone has already claimed your business, use Dispute ownership. Disputes also need an identity check.

Step 2: Confirm the managing account

Check you're signed in with the company-owned account. The profile attaches to the account you claim with, so don't use a personal login.

Step 3: Choose how to verify

You'll see the methods OpenAI offers for your business:

• Website domain (DNS TXT record): the most reliable option for SaaS companies
• Business email: a code sent to an email address tied to the business
• Business phone: a code by text or automated call
• Shopify: connect your store and approve access

Step 4: Add the DNS record or enter the code

For domain verification, copy the TXT record into your DNS provider, then select Verify domain. Two things trip people up:

• Many DNS providers add your root domain automatically, so check the host field doesn't end up as yourdomain.com.yourdomain.com.
• Don't wrap the value in quotation marks unless your provider asks for them. The record also expires, so generate a new one if you leave it too long.

Check where your DNS is hosted before you add anything. It isn't always where you bought the domain: if your registrar lists another company's nameservers, add the TXT record with that company instead. Ours points to Cloudflare, so that's where the record goes.

Step 5: Pass the identity check

The person managing the profile completes an ID check run by Persona. You pick the country that issued your ID and follow the steps. Persona's consent screen says it keeps account information for up to seven days and biometric data for up to 30 days, which is worth flagging to whoever signs off data protection. Submitting doesn't mean you're approved: OpenAI reviews the claim and emails you, and reviews are taking days, not minutes. You can see the status in your organisation settings, and you can cancel the claim while it's under review.

Step 6: Finish your profile

Once approved, open the Business tab and complete your website, description, category, logo and cover photo. OpenAI reviews changes before they go live. Get the description right first time: according to OpenAI's help page as reported by Tiwari, support can't unpublish, hide or delete a published profile.

What to do in the first 30 days

Claiming is the easy part. Here's what we recommend for B2B SaaS teams once the profile is live.

1. Add your team and agency as members. Each person uses their own ChatGPT account, so nobody shares a login.
2. Record a baseline. Screenshot mentions, clicks and discovery topics on day one, then monthly. Tiwari's reading of the terms is that insight data is confidential, so keep it internal.
3. Compare clicks with GA4. Put Business Hub clicks next to your ChatGPT referral sessions each month. The gap tells you how much of the click data you can rely on.
4. Read the discovery topics as a content brief. If ChatGPT groups you under topics you don't sell, or misses your core use case, that's a positioning problem to fix on your site and on the pages ChatGPT reads. Our guide to fixing inaccurate AI answers covers how.
5. Keep your prompt tracking. Business Hub has no competitor view. Keep tracking 20 to 50 buyer prompts across ChatGPT, Gemini, Perplexity and Google AI Mode so you know who gets recommended instead of you.
6. Read the terms before you accept. According to Tiwari's reading of the Businesses in ChatGPT Terms, OpenAI can list your business whether or not you claim it, and the terms include a perpetual, irrevocable licence to display your basic details, an indemnity, and a section on product feeds that affects robots.txt and text and data mining opt-outs. Ask your legal team to look before you click accept.

How Business Hub fits into AI search reporting

Until now, the only first-party number you had for ChatGPT was referral traffic in analytics. Business Hub adds mentions and topics, which gives brands a first look at data from OpenAI's side.

That makes it a useful headline number for a board slide. It doesn't replace measuring AI search visibility properly, because it covers one AI tool, shows no competitors and hides the prompts. Use it as one input, alongside prompt tracking and pipeline from AI referrals.

If you'd like a second pair of eyes, our free AI search audit shows where ChatGPT and other AI tools mention you today, and where they recommend your competitors instead.

Frequently Asked Questions

Is ChatGPT Business Hub free?

Yes. Claiming a profile and using the insights are free at launch, and you don't need a paid ChatGPT plan or an ads account. OpenAI hasn't ruled out charging for some features later.

Can UK and European businesses claim a profile in ChatGPT?

Yes, if you're an online business with a website. Online businesses can claim wherever ChatGPT is available. Local businesses with a physical shop or restaurant can only claim in the US for now.

Does claiming my business help me show up more in ChatGPT?

No. OpenAI says claiming does not guarantee higher placement or sales. It helps ChatGPT describe you accurately and gives you data, but recommendations still depend on what ChatGPT finds about you across the web.

What counts as a mention in Business Hub?

For an online business, a mention counts when ChatGPT references your website in an answer. Your brand name appearing without a reference to your site does not count. For local businesses, it counts when a result for your location is shown.

Can an agency manage our Business Hub profile?

Yes. You can add teammates and agencies as members, each with their own ChatGPT account. Keep ownership with a company-owned account so you don't lose access if someone leaves.

Why are my Business Hub numbers blank?

Metrics only appear once activity passes a reporting threshold. A blank number usually means low volume, not zero. Check again after a few weeks, and track prompts yourself in the meantime.