If you’re actively comparing SEO partners for your B2B SaaS brand, you may have come across Skale, a known name in the SaaS SEO industry.
However, there are other top-tier agencies, specifically SaaS marketing agencies, that specialize in serving SaaS companies and may offer different strengths, pricing models, or growth frameworks that are better aligned with your goals.
This guide covers the best alternatives to Skale in 2025, helping B2B SaaS marketers choose confidently and grow predictably.
What We’ll Cover:
Why Might You Need an Alternative to Skale?
Skale is a growth-oriented SEO agency tailored for B2B SaaS companies. It offers managed SEO, content strategy, and link-building services, and has worked with well-known brands such as Maze and Perkbox.
While Skale is a well-respected agency, businesses might begin exploring alternatives due to:
- Pricing models
- A need for more in-depth technical SEO
- A need for more transparent reporting or a custom strategy
- The desire for a more hands-on strategic partnership
- Seeking agencies that provide marketing leadership, offering strategic guidance, and executive-level expertise to help scale marketing efforts
What to Look for in a SaaS SEO Agency
These are the top elements to consider when looking for a SaaS SEO agency for your business.
Deep Understanding of SaaS Business Models
An ideal SEO partner should understand how to optimize subscription-based businesses, especially the unique needs of early-stage SaaS companies, from free trial signups to ARR growth and churn management.
For any SaaS company, it’s crucial to track monthly recurring revenue as a key metric to measure growth and the effectiveness of SEO strategies. Look for agencies that begin with thorough market research to identify customer pain points and industry trends and tailor their strategy to fit the nuances of product-led growth, long sales cycles, and recurring revenue KPIs.
Demonstrable Track Record with SaaS Companies
Prioritize agencies that can demonstrate successful campaigns and measurable revenue growth, supported by data-driven insights that optimize and validate results. Look for agencies that can show how they’ve helped other SaaS companies rank for competitive terms, drive bottom-funnel traffic, and improve pipeline contribution. Case studies and specific SEO wins are critical.
Strategic and Transparent Collaboration
Look for an expert team that knows how to communicate clearly and has aligned SEO KPIs with your business objectives. Your SaaS agency should offer frequent reporting cycles and live dashboards. An open relationship between your business and SaaS agency fosters trust and real growth.
Flexibility, Scalability, and Tailored SEO Strategies for Growth Stages
Whether you’re pre-Series A or pushing into enterprise markets, your SEO strategy should evolve with you. A strong agency doesn’t just build traffic — it adjusts tactics to support new features, new ICPs, or expansion into new verticals or regions. The agency you choose should have tailored SEO strategies that adapt to your company, and automation tools to streamline your processes.
7 Alternatives to Skale
If you’re looking for Skale alternatives, perhaps to focus on technical SEO auditing, marketing automation tools, or tailored strategies for organic traffic, there are loads of top-tier agencies.
Here’s an overview of these agencies, their services, and what they offer.
1. MADX Digital
MADX Digital is a data-backed SEO agency built exclusively for SaaS companies. As a leading saas marketing agency, MADX specializes in driving growth for SaaS brands through tailored marketing strategies. With a technical foundation and a scalable content strategy, MADX helps SaaS brands grow organic acquisition through conversion-focused campaigns.
Services Offered:
- Technical SEO Audits
- Link Building
- Paid Media Campaigns
- Content Marketing
- Content Writing
- Conversion Rate Optimization (CRO)
Key Strengths
- Deep SaaS industry specialization
- Scalable frameworks for rapid growth
- Transparent performance reporting
- Blend of technical, content, and CRO strategy
- Technical SEO enhancements for improved site performance and rankings
- Comprehensive SEO management including keyword research, technical SEO, link building, and content strategies
Capterra Rating: 5 / 5 on Clutch.com
Best For: SaaS companies looking for a growth partner that understands their whole funnel — from SEO to site performance to MQL generation, and helps drive business growth through comprehensive, data-driven SEO and performance marketing.
2. Foundation Marketing
Foundation Marketing is a content and B2B marketing agency with SaaS brands like Canva and Salesforce. Their strategies blend SEO, thought leadership, and inbound demand generation. What’s unique about this agency is that they offer every service growing startups need, from social media marketing to technical SEO.
Services Offered:
- Content Creation
- Content Distribution
- Paid Search Strategy
- Social Media Marketing
- Technical SEO
Key Strengths
- High-quality content development
- Deep persona research and messaging
- Thought leadership positioning
- Inbound marketing expertise
Rating: 5 / 5 on Clutch.com
Best For: SaaS clients investing in long-term brand building through content, inbound SEO, and audience engagement.
3. Victorious SEO
Victorious SEO is an SEO agency specializing in SaaS and B2B. It is positioning itself as one of the leading SEO companies for SaaS clients, known for its transparency, process-driven approach, and comprehensive SEO offerings. Their services include audits, link building, and localized strategies for SaaS and B2B.
Services Offered
- Technical SEO audits
- Keyword research and tracking
- Content optimization
- Link building campaigns
- Custom reporting dashboards
Key Strengths
- Detailed keyword mapping
- Technical audits and fixes, including identifying when a website needs to review its technical setup for security before proceeding
- SEO consultancy is a premium service within their packages
Rating: 4.8 / 5 on Clutch
Best For: Companies needing highly structured SEO with collaborative planning and measurable reporting at every stage.
4. Single Grain
Single Grain is a full-service digital agency with a strong track record in SaaS marketing. Their SEO team focuses on user intent, content optimization, and funnel strategy. This agency works best for SaaS companies who want a full-rounded solution that can help improve every aspect of their marketing operations.
Services Offered:
- SEO
- Content Marketing
- Paid Advertising
- CRO
- Creative Strategy
Key Strengths
- SEO combined with paid media expertise
- Paid marketing and paid advertising strategies
- Expertise across multiple marketing channels
- Funnel alignment with keyword intent
Rating: 4.8 / 5 on Clutch.com
Best For: SaaS companies seeking strategy development for cross-channel campaigns, focusing on integrating SEO, paid marketing, and other marketing channels into customer acquisition strategies.
5. uSERP
uSERP is a high-authority link-building and digital PR firm. Its clients include Monday and ActiveCampaign. uSERP focuses on building brands through white-hat, editorial backlinks. You can count on this agency for SEO, PR, and growth marketing.
Services Offered:
- Editorial backlink outreach
- Digital PR campaigns
- Content marketing collaboration
- Brand reputation management
- SEO strategy consulting
Key Strengths
- Editorial backlinks from SaaS-relevant publishers
- SEO and PR hybrid
- Domain authority improvement
- Drives organic growth through sustainable link building
Rating: 4.9 / 5 on Clutch.com
Best For: SaaS companies looking to boost their domain authority and keyword rankings with trusted, non-spammy link building.
6. Grow and Convert
Grow and Convert is built around one belief: SEO should drive qualified leads. Their content strategy targets buyer intent and conversion, not just traffic volume. This Skale alternative can help you through a tailored content strategy and comprehensive SaaS SEO services.
Services Offered:
- Content Marketing
- SEO
- Link Building
- Keyword Research
- Keyword Strategy
Key Strengths
- Content strategy aligned to customer pain points
- Comprehensive demand generation strategy integrated with SEO
- Conversion optimization is built into SEO
- In-depth analytics and reporting
Rating: 4.8 / 5 on Clutch.com
Best For: SaaS businesses that want more bottom-of-funnel content and fewer vanity metrics.
7. Omniscient Digital
Omniscient Digital is a content marketing and SEO agency led by former HubSpot and Shopify marketers. Their approach is rooted in editorial quality and SEO impact. You can count on this agency to help curate content that converts and implements data-backed SEO campaigns.
Key Strengths
- Expert-led content strategy
- Strong emphasis on content quality and narrative
- Editorial SEO process tailored for SaaS
- Comprehensive content strategies for SaaS and B2B
- Results-driven SEO content creation as a core service
Rating: No reviews available
Best For: B2B SaaS teams looking to establish domain expertise and organic visibility through long-form, authoritative content.
How to Choose the Right SEO Agency for Your SaaS Business
To find the right Skale alternative that provides the digital marketing services you need, consider the following key questions to ask and what to avoid.
Ask These Questions:
- Do they have proven experience in the SaaS sector?
- How do they track performance, and what information is shared with us?
- Can they scale with our product and team?
- What’s their process from audit to execution?
- Does their team include experienced marketing professionals and have expertise in revenue operations to align sales, marketing, and customer success for better results?
- Are they recognized as a leading SaaS marketing agency, such as Directive Consulting, known for their data-driven approach and performance marketing expertise?
Avoid Agencies That:
- Guarantee top rankings within 30 days: SEO is a long-term process; any promise of quick fixes usually signals risky or black-hat tactics that can harm your site.
- Rely on vague, one-size-fits-all strategies: Agencies that don’t customize their approach to your SaaS business model and goals often deliver poor or short-lived results.
- Fail to provide detailed case studies or transparent reporting dashboards: Without proof of past successes and clear visibility into campaign performance, it’s hard to trust their effectiveness.
Final Thoughts: How to Choose Your Agency
Skale is a reputable agency for SaaS and technology companies with strong content and link-building capabilities. For brands focused on building topical authority and gaining early traction, Skale helps businesses achieve sustainable growth by focusing on long-term strategies that drive pipeline development and revenue generation.
For SaaS companies seeking a more technical, scalable, and performance-focused approach, MADX Digital is a great choice. With data-backed strategies tailored to SaaS and a proven track record across series-funded companies, MADX offers SEO that drives product-qualified traffic, reduces customer acquisition costs, and supports scalable growth.
Ready to explore your SEO growth potential? Contact MADX today!
