The EdTech Content Marketing Agency That Drives Traffic & Sales

Craft engaging and informative content designed to resonate with educators and learners. Our content marketing strategies establish your platform as a key educational resource.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

  • an icon of a calendar to represent planning and strategy

    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

  • a computer and article icon to represent content marketing guide

    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Engage Learners Using EdTech Content Marketing

Understanding Your EdTech Brand and Goals

We initiate our service with an in-depth discussion to understand your EdTech brand's unique qualities and marketing goals. This includes analyzing your target audience, educational content needs, and specific objectives. This foundational step ensures that our content strategy aligns perfectly with your brand's mission and vision.

Content Auditing and Gap Analysis

Our team conducts a thorough audit of your existing content and performs a gap analysis. We assess the current content's effectiveness and identify areas for improvement or new topics to cover. This approach helps in developing a content strategy that fills gaps and capitalizes on untapped opportunities in the EdTech space.

Developing a Customized Content Strategy

Based on our audit and analysis, we craft a bespoke content marketing strategy tailored to your EdTech brand. This strategy includes content types, such as blogs, whitepapers, and infographics, thematic focus areas, and a content calendar. Our aim is to create a strategy that resonates with educators, students, and EdTech enthusiasts.

Creating Engaging and Educational Content

Our team of expert writers and content creators begins producing high-quality, engaging, and educational content. We focus on delivering value to your audience, ensuring the content is not only informative but also aligns with the latest trends and advancements in education technology.

Content Distribution and Promotion

We distribute the created content through the most effective channels, including your website, social media platforms, and email newsletters. Our promotional strategies are designed to maximize reach and engagement within the EdTech community.

Performance Tracking and Content Optimization

Utilizing advanced analytics tools, we continuously monitor the performance of the distributed content. Key metrics such as engagement rates, traffic, and conversion are tracked to understand the impact of our content. Based on these insights, we optimize ongoing content strategies for better results.

Regular Reporting and Strategy Refinement

We provide regular, detailed reports on the performance of your content marketing efforts. These reports allow us to review the strategy's effectiveness with you and make necessary refinements. This process ensures that our content marketing strategy evolves in line with your brand's growth and the changing EdTech landscape.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What is EdTech Content Marketing and How Does It Benefit Educational Platforms?

EdTech Content Marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific audience within the education technology sector. It's designed to establish your brand as a thought leader, drive website traffic, and convert visitors into customers or users of your educational platform.

How Do We Develop Content Strategies for EdTech Companies?

Our content strategies for EdTech companies are developed through a deep understanding of the education sector, your specific audience, and learning trends. We create a content plan that includes various formats such as blogs, videos, and infographics, tailored to inform, engage, and resonate with educators, students, and tech enthusiasts.

What Types of Content Do We Create for EdTech Businesses?

We produce a wide range of content types including informational blogs, how-to guides, industry news, whitepapers, case studies, and engaging multimedia content. Each piece is crafted to address the unique challenges and questions of the EdTech community, thereby enhancing engagement and credibility.

How Do We Ensure the Content Is Relevant and Engaging?

Our content is crafted by a team of experts who specialize in education technology. We ensure relevance by staying updated with the latest trends in the EdTech sector and engaging with educators and learners to understand their needs and preferences. This helps us produce content that is not only relevant but also engaging and insightful.

Can EdTech Content Marketing Improve My Website's SEO?

Yes, our EdTech content marketing strategies are designed to improve your website's SEO. By creating high-quality, keyword-rich content that resonates with your target audience, we help improve your site's visibility in search engine results, attracting more organic traffic.

How Do We Measure the Success of Our Content Marketing Efforts?

We measure success using a range of metrics, including website traffic, user engagement, content sharing, and conversion rates. We provide regular reports to track these metrics, offering insights into the effectiveness of the content strategy and areas for improvement.

What Post-Campaign Support and Optimization Do We Provide?

Following the implementation of a content marketing campaign, we continue to offer support in analyzing its performance, making necessary optimizations, and advising on future content strategies. Our goal is to ensure ongoing engagement and sustained results for your EdTech platform.

No items found.