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Our Best Articles on Marketing

Here are some of our top-picked articles from our blog.

SaaS Lead Attribution: Track What Drives Conversions | MADX

SaaS Lead Attribution: Tracking What Drives Conversions

Still relying on last-touch attribution? Learn how SaaS teams track multi-touch journeys and track which channels truly drive sign-ups, pipeline, and revenue.

How to Improve Free-to-Paid SaaS Conversion Rates | MADX

How to Improve Free-to-Paid SaaS Conversion Rates (Sign-up → Paid)

Discover proven ways to increase Free-to-Paid SaaS Conversion Rates by improving onboarding, refining upgrade prompts, and helping users reach value faster.

From Leads to Sign-Ups: What to Do Once You Capture a Lead

Learn how to nurture, qualify, and convert SaaS leads into product sign-ups using email sequences, segmentation, automation, and workflows that increase ROI.

How to Convert SaaS Website Visitors into Leads | MADX

From Visitors to Leads: How to Convert SaaS Website Traffic

Learn how to turn SaaS website visitors into qualified leads with optimized CTAs, lead magnets, and smart CRO tactics that maximize SEO-driven traffic.

SaaS Marketing Playbook: A Foundation to SaaS Success | MADX

SaaS Marketing Playbook: The Only Guide You’ll Ever Need

Learn everything about SaaS marketing, how to build a conversion-driven website, how to market to buyers at every stage of your sales funnel, and more!