NEW
GEO toolkit for ChatGPT, Perplexity & AI Overviews

Answer Engine Optimization for SaaS

Position your brand as the answer. Our Answer Engine Optimization services build visibility and authority in AI-driven search

+187%
Avg. organic traffic / 6 mo
50+
SaaS projects
12.2M
AI Search impressions
10 min walkthrough · Co-founder Perry + a real client teardown
Working with
  • moonpay logo
  • veed.io company logo
  • postalytics company logo
  • parcel tracker company logo
  • brucira company logo
  • mashroom company logo
  • longvadon company logo
  • ruttl company logo
  • briefpro company logo
  • good annotations company logo
  • aptap company logo
  • Alexander company logo
  • Kurve company logo
  • EnterpriseAlumni company logo
  • maekersuite company logo
  • huggg logo
  • EmployPlan company logo
  • RCCO Logo
  • Upstix Logo
  • TitanHQ Logo
  • Volt Logo
  • Treecard Logo
  • Reveille Logo
  • Taggstarr Logo
  • Thunes Logo
  • Outra Logo
  • Seqera Logo
  • Ronspot Logo
  • Ordeful Logo
  • Beanstalk Logo
  • NextGEN Logo
  • Ronspot Logo
  • Exeevo Logo
  • Key ESG Logo
  • Hola Prime Logo
  • Barbri Logo
  • Irish Cancer Logo
  • Flick Logo
  • LearnEDI Logo
  • Nextflow Logo
  • Catalyst Logo
THE WORK

Positioned to be the answer, not just another result

AEO turns your content into the trusted source AI platforms cite. Here's what that looks like in practice for SaaS brands.

01

AI platform visibility audit

We baseline your current presence across ChatGPT, Perplexity, Google AI Overviews, and Gemini. You can't improve what you haven't measured — and most SaaS brands are invisible in these channels.

02

Answer-led content strategy and creation

We build topic clusters using formats proven to perform in AI-driven results — FAQs, how-to guides, comparisons, and step-by-step explanations — structured for how AI systems extract and attribute information.

03

Technical and on-page optimisation

Clean crawlability, schema markup, internal linking, and meta refinements. We make sure AI platforms can reach, read, and trust every page that matters to your pipeline.

04

Authority and trust signal amplification

Backlinks, brand mentions, and targeted digital PR build the credibility signals AI models use when deciding which sources to surface. We build them at scale, in the right places.

Customer · Kurve

"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."

Answer Engine Optimization

Our AEO Strategy for SaaS Brands

AI platform visibility audit and baseline

We start by auditing your current presence across ChatGPT, Perplexity, Google AI Overviews, and Gemini — assessing how accurately each platform represents your brand, where competitors are displacing you, and which queries represent the highest-value citation opportunities.

Answer-led content strategy and creation

We build topic clusters using formats proven to perform in AI-driven results — FAQs, how-to guides, definition pages, and comparison content — structured so AI systems can extract, attribute, and cite your brand in the specific answers your buyers are reading.

Technical and on-page optimisation

Clean crawlability, schema markup, internal link architecture, and structured data implementation ensure that every high-value page is readable and trustworthy to AI platforms. We fix the technical barriers that prevent your best content from being cited.

Authority and trust signal building

We build the backlinks, brand mentions, and digital PR coverage that AI models use as credibility signals when selecting sources. Off-site authority isn't separate from AEO — it's one of the strongest factors determining whose content gets cited.

Our results

We Care About Results

Pipeline-tied reporting. Real numbers, real attribution, real outcomes.

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WHY MADX?

In-house, Freelancer Or Agency?

The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.

All-in-one team

Strategy, content, links, GEO — one roster, one Slack.

Real expertise

Senior practitioners on every account. No juniors learning on you.

Live reporting

Always-on dashboards tied to revenue, not vanity.

Built for SaaS

We only work with SaaS — so we move fast.

Perry Steward

Co-founder - MADX Digital

"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."

HOW WE WORK

we partner with brands who are ambitious about growth

Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.

01 / 03

Scoping call

Tell us what you’re building.

15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.

02 / 03

Choose your fit

Sprint, retainer or custom.

90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.

03 / 03

start the work

Month 1 delivery, no long waits.

Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.

FAQ

Frequently Asked Questions

Have more questions? Reach out to our sales team or schedule a call with our growth team

How is AEO different from traditional SEO?

Traditional SEO focuses on ranking pages in a list of links. AEO focuses on being cited or selected as a trusted answer inside AI-generated responses. Both share the same technical and content foundations, but AEO adds specific optimisation layers — entity clarity, answer-first content formats, and off-site citation signals — that determine visibility in AI search experiences.

Which answer engines do you optimise for?

We optimise across ChatGPT, Perplexity AI, Google AI Overviews, Google AI Mode, and Gemini. The signals that drive citation across these platforms overlap significantly — authoritative content, strong entity signals, and structured formatting — so improvements compound across all of them rather than being platform-specific.

Does AEO work alongside our existing SEO programme?

Yes — and it should. AEO builds on the foundation your SEO creates. Strong domain authority, well-structured content, and clean technical SEO are prerequisites. We layer AEO-specific optimisations on top of that foundation rather than replacing it. If you don't have an active SEO programme, we can run both in parallel.

What results can we realistically expect from AEO?

Within the first 3 months, you can expect measurable improvements in AI citation frequency for target queries, stronger entity representation across AI platforms, and a content foundation built for sustained visibility. Leads generated through AI citations tend to be more qualified — they've already found your brand through a trusted recommendation, not a cold click.

What does the 3-month AEO launch programme include?

Month 1 covers the AI visibility audit, entity mapping, and technical fixes. Month 2 focuses on content strategy, answer-led page creation, and schema implementation. Month 3 activates authority building and begins tracking citation share across target queries. By the end, you have an active AEO programme delivering measurable results — not just a strategy document.

What are the options after 3 months?

We offer 6 and 12-month continuation programmes that scale content production, deepen authority building, and expand citation coverage across more query clusters. The longer the programme, the more the compounding effect of AEO is visible in both AI citation rates and organic performance.

How do you measure AEO performance?

We track AI citation frequency across a defined set of target queries, monitor share of voice versus competitors, report on content indexation and schema performance, and track downstream traffic and lead quality from AI-driven channels. Monthly reporting ties all of these signals together so you always know what's working.

Is AEO only relevant for established SaaS brands?

No — but the starting point differs. Earlier-stage SaaS brands often benefit from AEO as a channel because the competitive bar in AI search is lower than in traditional organic search. A well-structured, authoritative content programme can earn AI citations faster than it can rank on page one of Google for the same queries.

Related services

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