Stephen Moore
Stephen Moore
Content Manager

Company

MADX Digital

Follow Me

LinkedIn Logo
LinkedIn
X logo
LinkedIn
LinkedIn

Expertise

GEO
Marketing
Digital PR

About

Writer and editor.

SaaS Marketing Metrics - Track Only the KPIs that Matter

Understand key SaaS marketing metrics that help teams measure performance, optimize spend, improve ROI, and forecast predictable, scalable revenue growth.

SaaS Lead Attribution: Tracking What Drives Conversions

Still relying on last-touch attribution? Learn how SaaS teams track multi-touch journeys and track which channels truly drive sign-ups, pipeline, and revenue.

How to Improve Free-to-Paid SaaS Conversion Rates (Sign-up → Paid)

Discover proven ways to increase Free-to-Paid SaaS Conversion Rates by improving onboarding, refining upgrade prompts, and helping users reach value faster.

From Leads to Sign-Ups: What to Do Once You Capture a Lead

Learn how to nurture, qualify, and convert SaaS leads into product sign-ups using email sequences, segmentation, automation, and workflows that increase ROI.

From Visitors to Leads: How to Convert SaaS Website Traffic

Learn how to turn SaaS website visitors into qualified leads with optimized CTAs, lead magnets, and smart CRO tactics that maximize SEO-driven traffic.

Generative Engine Optimization: Everything You Need to Know About The Future of Search

Learn how generative engine optimization (GEO) can boost your brand’s visibility in AI-driven search with our practical strategies and actionable insights.

Zero-Click Searches: How Brands Can Win With SEO and GEO

Learn how your brand can adapt to zero-click searches. Discover SEO and GEO strategies to boost visibility, brand authority, and demand in AI-driven search

The Complete Guide to Brand Mentions: Build Authority and Visibility in AI Search

Brand mentions are the key to SEO and AI search visibility. This guide covers types, strategies, and tracking to help you get ready for the future of search

The Best Content Formats for AI Search Visibility

What are the top content formats that boost visibility in AI search? We break down what works, why it works and how to implement these formats for best results

PPC Strategies for SaaS: How to Build Campaigns That Scale

Discover the top PPC strategies for SaaS businesses, from branded search, YouTube ads, funnel-based tactics, and the best practices to drive growth and ROI.

How to Rank in AI Search Results: A Complete Guide

Learn how to rank in AI search with strategies for content, technical SEO, brand mentions, and visibility across ChatGPT, Google AI Overviews, and Perplexity.

How to Rank in Perplexity AI: 4 Strategies for Success

Learn how Perplexity AI ranking works and practical strategies to increase the chances of getting your content cited and ranked in this new search channel.

Rank in ChatGPT Search

ChatGPT Search Optimization: How to Rank in ChatGPT

In this guide, learn how to rank in ChatGPT with proven SEO tactics. Boost visibility in AI search, build authority, and drive traffic in the new era of search

9 Strategies to Rank in AI Overviews

Rely on search engine visibility to bring in users and qualified leads? You need to rank in AI Overviews. We’ll show you how to update your SEO strategies.