The FinTech Content Marketing Agency for Financial Startups

Engage the finance sector with our targeted FinTech content marketing strategies. Our approach is designed to captivate and inform, establishing your brand as a thought leader.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

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    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Connect with Financial Audiences through FinTech Content Marketing

Understanding Your FinTech Brand and Audience

We start by gaining an in-depth understanding of your FinTech brand, products, and target audience. This initial step involves discussions and research to grasp your brand voice, customer demographics, and content preferences, ensuring our content strategy aligns with your brand identity and audience expectations.

Market Research and Trend Analysis

Our team conducts thorough market research and trend analysis within the FinTech industry. This step helps us identify current trends, emerging topics, and key content areas that resonate with your audience, ensuring our content is relevant, timely, and valuable.

Developing a Tailored Content Strategy

Based on our research, we develop a bespoke content strategy for your FinTech company. This strategy includes content types (such as blogs, whitepapers, infographics), themes, publishing frequency, and distribution channels, aiming to engage your audience effectively and enhance brand visibility.

Creating High-Quality, Insightful Content

Our team of expert writers and designers create high-quality, insightful content tailored to the FinTech sector. We focus on producing informative, engaging, and accurate content that establishes your brand as a thought leader in the FinTech space.

Content Optimization for SEO and User Engagement

We optimize all content for SEO to improve visibility on search engines and drive organic traffic. Additionally, we ensure the content is engaging and user-friendly, incorporating visuals and interactive elements to enhance user experience and engagement.

How Do We Measure the Success of Our FinTech SEO Efforts?

We measure the success of our FinTech SEO efforts through metrics like search engine rankings for targeted keywords, organic traffic, user engagement rates, and conversion metrics. Regular analytics and reporting keep you informed of the progress and ROI of your SEO investment.

Measuring Success and Iterative Improvement

We continuously measure the success of the content marketing campaign using key metrics like engagement, traffic, lead generation, and conversion rates. Regular analysis allows us to iteratively improve our approach, ensuring ongoing effectiveness and alignment with your business goals.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What is Unique About Content Marketing for FinTech Companies?

Content marketing for FinTech companies involves creating specialized content that addresses the complexities of financial technology. It requires a balance between technical accuracy, regulatory compliance, and engaging storytelling to effectively reach both industry professionals and general consumers interested in financial technology.

How Do We Develop Content Strategies for FinTech Businesses?

We develop content strategies for FinTech businesses by first understanding your specific market, products, and audience. We then create a tailored plan that includes topic selection, content format variety (like articles, videos, infographics), and distribution channels, ensuring it aligns with your overall marketing objectives.

What Types of Content Do We Create for FinTech Clients?

For FinTech clients, we create a range of content types including in-depth articles on financial trends, explainer videos on FinTech services, educational infographics, case studies of successful implementations, and thought leadership pieces on emerging financial technologies.

How Do We Ensure the Content Resonates with a FinTech Audience?

We ensure content resonates with a FinTech audience by employing writers and content creators who are knowledgeable in financial technology. We also conduct audience analysis to understand their preferences and pain points, ensuring the content is both informative and engaging.

What Role Does SEO Play in Our FinTech Content Marketing?

SEO plays a critical role in our FinTech content marketing. We optimize all content for relevant keywords to improve visibility on search engines, drive organic traffic, and enhance user engagement. This approach helps in positioning your brand as a leader in the FinTech space.

How Do We Measure the Success of FinTech Content Marketing?

We measure the success of FinTech content marketing using various metrics such as website traffic, user engagement, lead generation, and conversion rates. We also track keyword rankings and content performance to continually refine our strategy.

Do We Provide Ongoing Support and Analysis Post-Content Creation?

Yes, we provide ongoing support and analysis post-content creation. This includes monitoring content performance, updating content as needed, and providing insights for future content strategies. Our goal is to ensure long-term success and adaptation to evolving market trends.

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