The B2B Search PPC Agency That Drives Growth

Experience precision-targeted PPC campaigns that cut through the noise. We combine data analytics with market expertise to reach your ideal clients and achieve success.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

How We Achieve Remarkable Results with B2B Search PPC

Initial Assessment & Goal Setting

Our process begins with an in-depth assessment of your current PPC standing and a collaborative goal-setting session. We focus on understanding your business objectives and target market to ensure our PPC strategy aligns with your specific needs and expectations.

Market Research & Competitor Analysis

In this stage, we conduct thorough market research and competitor analysis to identify opportunities and challenges in your B2B space. This crucial step allows us to develop a PPC strategy that effectively targets your audience and differentiates you from competitors.

Custom PPC Strategy Development

We craft a tailored PPC strategy based on our findings, focusing on keyword selection, ad placement, and bidding strategies. Our approach is designed to maximize your ROI, ensuring that every ad dollar spent contributes to achieving your business goals.

Ad Creation & Optimization

Our team develops compelling ad copy and designs that resonate with your B2B audience. We continuously optimize these ads based on performance data, A/B testing results, and evolving market trends to maintain engagement and effectiveness.

Campaign Launch & Management

With a focus on precision and performance, we launch your PPC campaign, closely monitoring its progress. Our proactive management approach includes regular adjustments to bidding, targeting, and ad creatives to optimize campaign results.

Data-Driven Performance Analysis

We utilize advanced analytics tools to track the performance of your PPC campaign. This data-driven analysis helps us understand campaign effectiveness, identify areas for improvement, and make informed decisions to enhance campaign performance.

Continuous Improvement & Reporting

Our commitment to your success is ongoing. We provide regular, detailed reports on campaign performance and hold review meetings to discuss results, gather feedback, and plan future strategies. This iterative process ensures that your PPC campaigns are continually refined and aligned with your business objectives.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What Is B2B Search PPC and How Does It Work?

B2B Search PPC (Pay-Per-Click) is a digital marketing strategy focused on using paid advertisements on search engines to target business customers. We create and place ads in search engine results, targeting specific keywords relevant to your business. You pay only when your ad is clicked, making it a cost-effective way to drive targeted traffic to your website.

How Do We Identify the Right Keywords for Your Campaign?

We identify keywords through a combination of market research, understanding your business services, and analyzing the search behavior of your target B2B audience. Our focus is on selecting high-intent keywords that are most likely to convert into leads and sales.

What Sets Our B2B Search PPC Approach Apart?

Our approach is data-driven and client-focused. We customize campaigns based on your unique business needs and continuously optimize them using real-time data. Our expertise in B2B markets allows us to craft campaigns that resonate with your target audience and achieve higher ROI.

How Do We Measure the Success of Your PPC Campaigns?

Success is measured using key performance indicators (KPIs) such as click-through rates, conversion rates, cost per click, and overall ROI. We provide regular reports detailing these metrics, offering transparency and insights into the performance of your campaigns.

Can B2B Search PPC Campaigns Be Adjusted After Launch?

Yes, B2B Search PPC campaigns are highly flexible and can be adjusted after launch. We continuously monitor campaign performance and make necessary adjustments in targeting, bidding, and ad copy to ensure optimal results and efficient budget usage.

What Kind of Businesses Benefit Most from B2B Search PPC?

B2B Search PPC is beneficial for a wide range of businesses, especially those with specific products or services targeted at businesses or professionals. It's particularly effective for businesses looking to generate leads, increase brand visibility, or target a niche market.

How Do We Ensure Your PPC Budget Is Used Effectively?

We ensure effective use of your PPC budget by setting clear objectives, targeting the right audience, and continually optimizing ad performance. Our focus is on maximizing ROI, ensuring every dollar spent contributes to achieving your business goals.

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