The Best AI SEO Tools [Reviewed for Features, Pricing, Best For]

Search engine optimization (SEO) has many moving parts, which can be overwhelming to keep up with. The good news is that artificial intelligence (AI) has found its way into the SEO space, automating and simplifying keyword research, content creation and optimization, link building, and performance tracking.

AI SEO tools make all this possible, and businesses and marketers can now efficiently replace what were once resource-intensive tasks. However, finding the right AI SEO tool is tricky because not all solutions are effective, accurate, or worthwhile.

We're here to help you with a comprehensive review of the top AI SEO tools, the core features of each platform, pricing, reviews, and who would benefit most from these options.

What We’ll Cover:

What are AI SEO Tools?

AI SEO tools specialize in helping businesses optimize their SEO efforts through machine learning (ML) and natural language processing (NLP). 

These platforms are designed to automate and improve SEO strategies and tactics, including content writing, optimization, marketing, keyword research, technical website analysis, and performance tracking. Compared to traditional SEO software, AI-powered tools can help you quickly implement SEO tasks, requiring less manual input. 

Top AI SEO Tools for SaaS Businesses 

These are the top AI SEO software for SaaS businesses, along with their key SEO features, pricing, reviews, and what type of companies and marketers would benefit from these solutions. 

You've probably heard about Semrush, a renowned all-in-one SEO platform, so it's no surprise that this software offers some of the best SEO AI tools. While Semrush has earned its reputation as one of the best solutions for everything- SEO, from keyword research to backlink analysis and site audits, it also boasts AI-driven features to simplify and enhance your SEO performance. You can count on this software to provide AI visibility analysis into your search engine rankings, automate SEO tasks, and create AI-generated content optimized for your target audience. 

Key AI SEO Features:

• AI Article Generator
• Content Optimizer
• Brand Performance
• Visibility Reports
• Perception Reports
• Questions Report
• AI-driven Keyword Insights
• AI Assistant

Pricing:

• Pro Plan: $139 p/month for keyword research, five SEO projects, backlink analysis, site audits, competitor analysis, and position tracking. 
• Guru Plan: $249 p/month for everything in the Pro Plan, up to 15 SEO projects, historical data, content marketing tools, multi-location and device data, and ChatGPT and AI Mode tracking. 
• Business Plan: $499 p/month for everything in the Guru Plan, up to 40 SEO projects, extended limits, API access, and migration from third-party tools. 

Pros:

• Powerful market insights into competitor landscape, content performance, and search engine rankings.
• A robust AI-keyword research tool, Keyword Magic, simplifies keyword analysis.
• Comprehensive SEO software that manages all SEO tasks with automation capabilities to maximize efficiency.

Best For:

• Digital marketers, SEO specialists, and businesses of all sizes.

Writesonic is the ultimate solution to creating AI content and maximizing SEO performance. This tool uses AI to help your business create SEO-friendly content at scale. You can understand precisely how your content performs on search engines while using AI content generation tools to produce optimized meta tags, landing pages, and blogs to improve your online visibility. Writesonic also provides tools to create content strategies and automatically identifies and resolves SEO issues without you having to use any coding.  

Key AI SEO Features:

• AI Content Generator
• Visibiluty Trends
• Competitor Analysis
• Instant Optimization Suggestions
• AI Chatbot
• Social Listening
• Automated Technical SEO Fixes
• SEO Strategy

Pricing:

• Lite: $49 p/month for AI Bot traffic monitoring, content strategy, 15 AI articles monthly, content optimization, SEO and content agent, SEO data, six site audits monthly, and more. 
• Standard: $99 p/month for everything in the Lite Plan, 30 AI articles monthly, 15 monthly site audits, automated technical SEO fixes, and one additional user. 
• Professional: $249 p/month for everything in the Standard Plan, including integrations with AI platforms, 100 AI prompts monthly, daily data refresh rate, 100 AI articles monthly, unlimited writing styles, 40 monthly site audits, and priority email support. 
• Advanced: $499 p/month for everything in the Professional Plan, 200 AI prompts monthly, prompt diversification, sentiment analysis, 200 AI articles monthly, 60 site audits monthly, up to five users, and Slack support. 
• Enterprise: Custom quote 

Pros:

• Simplifies SEO-optimized social media content creation through AI.
• AI tools to efficiently brainstorm and organize content ideas for blog posts, landing pages, meta tags, and paid ad campaigns. 
• High-quality and consistent AI-content generation while offering affordable pricing for smaller teams. 

Best For:

• Marketers, content creators, and small businesses. 

Although Rankscale.ai is new to the AI search and SEO space, this software delivers everything you need to leverage AI and boost your SEO presence. Labeling itself a pioneering Generative Engine Optimization (GEO) platform, Rankscale.ai provides capabilities to automate rank tracking, content suggestions, and keyword research. You can manage all your brands from one central dashboard, monitor and understand your AI performance, and understand how AI perceives your brand through in-depth sentiment analysis. 

Key AI SEO Features:

• Sentiment Analysis
• Competitor Analysis
• Citation Data
• KPI Tracking
• Website Audits
• Historical Trends
• Visibility Tracking

Pricing:

• Essentials Plan: $20 p/month for 10 web audits monthly, five brand dashboards, 480 AI responses, unlimited search terms, and email support. 
• Pro Plan: $99 p/month for everything in the Essentials Plan, and 50 web audits monthly, 25 brand dashboards, 4800 AI responses, sentiment analysis, data exports, team workspace with unlimited seats, and Slack support. 
• Enterprise Plan: $780 p/month for everything in the Pro Plan, and 200 web audits monthly, 100 brand dashboards, 48000 AI responses, and priority email support.

Pros:

• Simple user interface that is easy to navigate with detailed AI insights into your search engine rankings.
• Fantastic support team with excellent developers who are responsive and helpful.
• Powerful AI-driven tools that automate and simplify SEO and content performance.

Best For:

• Marketers, small businesses, and content creators.  

SE Ranking is a robust SEO software that can handle all aspects of your SEO and content marketing strategies. Using this platform, you can find tools for backlink analysis, lead generation, keyword research, competitor analysis, and website audits. In addition, SE Ranking can also optimize your AI SEO efforts through advanced AI tracking. You can get insights into AI snippets, competitors, and keywords, as well as visibility into your performance on AI tools like ChatGPT, Gemini, and Perplexity.

Key AI SEO Features:

• AI Content Writer
• AI Editing 
• SERP Analyzer
• On-Page SEO Checker
• Content Analysis
• Visibility Research

Pricing:

• Essentials Plan: $65 p/month for five projects, 500 keywords to track daily, rank tracker, website audit, competitor and keyword analysis, backlink checker and monitor, and add-ons for content marketing, AI, and local marketing. 
• Pro Plan: From $119 p/month for everything in the Essentials Plan, and 30 projects, between 2500 and 3500 keywords to track daily, share of voice metric, AIO and AI Mode research, on-page and SERP analysis, and AI data insights.
• Business Plan: $259 p/month for everything in the Pro Plan, unlimited projects, between 5000 and 15000 keywords to track daily, ChatGPT research, team training, historical data, keywords database expansion, and dedicated customer support. 

Pros:

• Intuitive user interface, accurate SEO results, and comprehensive tools for AI SEO.
• In-depth analysis and visibility into your performance on AI search engines like Gemini, ChatGPT, and Perplexity.
• Extensive automation features to help you save time and streamline your SEO efforts. 

Best For:

• Marketing agencies and in-house SEO teams.

ClearScope focuses on AI-driven content optimization, helping businesses write high-ranking content. This AI SEO software uses AI to analyze your top-performing pages, suggest relevant keywords and usage, automate readability improvements, and help you write content that ranks. The AI writer includes meta descriptions, blog posts, landing pages, and ad copy. Moreover, you can also create localized SEO-optimized content from targeted geographical recommendations and insights. 

Key AI SEO Features:

• AI Content Outlines
• Keyword Analysis
• Semantic Analysis
• Content Grading
• AI Writing
• Content Monitoring
• Content Inventory

Pricing:

• Essentials Plan: $189 p/month for 100 content inventory pages, 50 monthly keyword discoveries, and 20 monthly content reports.
• Business Plan: $399 p/month for 300 content inventory pages, 50 monthly keyword discoveries, 20 monthly content reports, and a dedicated account manager. 
• Enterprise Plan: Custom quote 

Pros:

• The AI solutions are intuitive and beginner-friendly.
• An in-depth AI keyword research tool to help you understand search intent and leverage detailed keyword data.
• Automated SEO alerts and notifications to stay ahead of your online performance.

Best For:

• Enterprise content teams, SEO professionals, content creators, and agencies.

SurferSEO is a popular AI SEO tool combining data and AI to optimize content and improve rankings. This software analyzes top SERPs and provides keyword suggestions and content guidelines, such as word, paragraph, and heading count, to align your content with Google's ranking signals. You can effortlessly integrate SurferSEO with tools like Google Docs to get keyword suggestions in real-time. The AI features allow you to create blog outlines within minutes, detect AI-generated content, and generate complete SEO-optimized articles. 

Key AI SEO Features:

• AI Writing
• Content Optimization
• Outline Suggestions
• Keyword Research
• Internal Linking
• Competitor Analysis

Pricing:

• Essential Plan: $99 p/month for outline generation, content optimization, AI writing, content scores, website audits, and Google Docs and WordPress integrations. 
• Scale Plan: $219 p/month for everything in the Essential Plan, including brand visibility tracking, weekly content performance reports, customized templates, data exports, and personalized onboarding. 
• Enterprise Plan: Custom quote

Pros:

• The onboarding support makes it very easy to integrate SurferSEO into your current SEO efforts.
• You can leverage all the insights and guidelines you need to create SEO-optimized content and increase your online visibility.
• The customer support is excellent, and the functions are intuitive and straightforward. 

Best For:

• Content writers, marketers, and SEO professionals.

SearchAtlas specializes in AI-powered tools to skyrocket your SEO. You can use AI to optimize content, analyze and monitor your online reputation, gain critical SEO metrics, build local citations, and distribute press releases. This platform's core AI, the OTTO SEO Engine, powers automated website audits and content improvements. Other AI SEO tools from SearchAtlas automatically identify and fix SEO issues, build content architectures through visual keyword mapping, and provide real-time SEO analytics. 

Key AI SEO Features:

• Technical Website Audits
• Content Creation
• Competitor Analysis 
• Content Optimization
• Topical Map Generator
• AI Content Planner
• Google Ads Automation
• Automated Google Business Profile Management

Pricing:

• Starter Plan: $99 p/month for 1 OTTO SEO project, 10 OTTO Google Ad campaigns, 3 GBP Galactic projects, 5 GSC site projects, and two user seats. 
• Growth Plan: $199 p/month for everything in the Starter Plan, 2 OTTO SEO projects, OTTO Meta ads, 10 GBP Galactic projects, 15 GSC site projects, and three user seats. 
• Pro Plan: $299 p/month for everything in the Growth Plan, 4 OTTO SEO projects, 25 GBP Galactic projects, unlimited GSC site projects, and five user seats. 

Pros:

• The analytics are clear and accurate, giving you insights in real-time for efficient decision-making.
• In-depth data analysis for keyword and competitor research.
• Using the site audit feature is straightforward, allowing you to implement SEO improvements.

Best For:

• SEO marketers, startups, e-commerce brands, and small agencies. 

If you're looking for a popular AI content writing and SEO tool, Frase is one of the best solutions. You can easily analyze your competitor's content to uncover opportunities to improve your rankings, and you have all the tools you need to drive traffic from organic and AI search engines, such as Google and ChatGPT. Frase can instantly create content briefs, deliver key SERP metrics, such as word count, domain rating, and heading count, organize your content into labeled folders, and you can re-use templates and SOPs. 

Key AI SEO Features:

• SERP Analysis
• Content Brief Creation
• Real-time Editing
• AI Writing
• GEO Scores
• Topic and Gap Analysis

Pricing:

• Starter Plan: $45 p/month for one user, 15 content projects, one brand voice, SEO analytics for one domain, content opportunities for 50 pages, and unlimited AI words. 
• Professional Plan: $115 p/month for three users, 75 content projects, five brand voices, SEO analytics for unlimited domains and one account, content opportunities for 200 pages, and priority support. 
• Enterprise Plan: Custom quote 

Pros:

• Keyword research and comparing content to competitors is effortless and quick.
• The platform is intuitive and easy to navigate; most users can leverage all the features from the get-go.
• Comprehensive suite of SEO tools that simplify creating optimized content and outperforming competitors. 

Best For:

• Marketers, SEO specialists, bloggers, and marketing agencies. 

ChatGPT has quickly become a well-known AI language model supporting teams across various use cases, from project management and content writing to strategy and SEO. While ChatGPT is not an SEO tool by design, its versatile capabilities and AI-focused features allow you to create SEO workflows, conduct keyword research, and build campaigns much faster than you would do it manually. Using accurate prompts, you can leverage ChatGPT to conduct competitor analysis, evaluate backlinking opportunities, and brainstorm content ideas that improve your online ranking and authority. 

Key AI SEO Features:

• AI Content Writing
• Keyword Research and Optimization
• Content Repurposing
• Content Ideation
• Schema Markup Generation
• GEO
• Content Optimization

Pricing:

• Free Plan: Access to GPT-5, real-time data from web searches, custom GPTs, and code edits. 
• Plus Plan: $20 p/month for everything in the Free Plan, with extended limits on messaging, file uploads, image generation, and data analysis. It also includes access to a ChatGPT agent, creation and use of custom tasks, and standard and advanced voice modes. 
• Pro Plan: $200 p/month for everything in the Plus Plan, unlimited access to GPT-5, extended access to ChatGPT agent, and unlimited advanced voice sharing. 

Pros:

• The free Plan allows users to test its features before committing to a paid plan.
• It is easy to use and offers a logical interface.
• You can use this platform for various components of your overall SEO plan.

Best For:

• Small teams, marketers, SEO specialists, and content creators. 

AirOps focuses on helping you optimize your workflows to increase online visibility through AI SEO tools. You can gain in-depth insights into how your website performs in AI search engines through metrics such as share of voice, sentiment, citation rate, and brand visibility. AirOps will also suggest actions to improve your visibility and gain a competitive advantage. 

You can integrate over 40 AI models, brand assets, and out-of-the-box tools to automate your workflows and maximize efficiency. This software is designed to help you integrate various applications and, through AI, improve your website performance.

Key AI SEO Features:

• Automated Content Briefs
• Opportunity Analysis
• Content Creation
• Content Optimization
• Workflow Automation
• Visibility Tracking
• Vibislity Scores
• Automated Action Plans

Pricing:

• Free Plan: Includes one user, basic templates, one brand kit, 30+ AI models, 10+ data providers, and 10+ CMS integrations. 
• Scale Plan: Custom quote 
• Enterprise Plan: Custom quote

Pros:

• Excellent and responsive support team.
• Extensive integrations are available to automate your SEO workflows and improve online visibility.
• Beginner-friendly software with step-by-step onboarding. 

Best For:

• Content marketing teams, SEO specialists, and agencies. 

The Benefits of Using AI SEO Tools

These are the key advantages of AI SEO tools and why your business should consider investing in these platforms. 

Enhanced Keyword Research and Optimization

AI-powered SEO tools streamline keyword research by analyzing search volume, competition, and relevance. You can find and target the most effective keywords to reach your target audience. These tools automate complex processes like semantic analysis, ensuring content is optimized for web visitors and search engines, making it easier to rank for valuable keywords.

Improved Content Strategy

AI tools analyze Google Search Console data to identify gaps in existing content and recommend improvements. By leveraging data-driven insights, you can create content that aligns with user intent and increases visibility on search engines. This leads to better link-building strategies and higher SERP rankings. 

Time and Cost Efficiency

AI SEO tools automate time-consuming SEO tasks such as keyword analysis and content optimization, saving your business time and resources. This software can optimize workflows, enabling your team to focus on high-level strategy and content creation while automating the technical tasks.

The Challenges of Using AI SEO Tools

While AI has many incredible benefits, remember that these tools are not SEO specialists, so there are many challenges to consider.

Limited Understanding of Search Intent

While AI has certainly evolved, these tools can struggle to fully understand search intent as effectively as human SEO specialists. Although they can analyze Google AI overviews, this software cannot always interpret complex user needs. The result? You could experience potential misalignments between search results and user queries.

Reliance on Data

AI SEO tools heavily rely on Google Search Console data and historical trends. However, these insights may not always reflect recent algorithm changes or shifts in your target audience's behaviour. This over-reliance on historical data can lead to missed opportunities or outdated SEO strategies. 

Quality Control in Automation

While AI can automate SEO processes, there's a risk that the generated content may not meet quality standards or perfectly match your brand voice. It's easy to generate AI content and use data retrieved through these tools; however, there's no guarantee that you'll get high-quality results every time. 

To mitigate these challenges, manually reviewing the output data from AI SEO tools is essential. You also need to implement reviews from SEO specialists to maintain quality control, ensure data accuracy, and align results with user search intent. 

How to Choose the Right AI SEO Tool?

With such a long list of impressive AI SEO tools, deciding which software is the best option for your business and SEO plan can be tricky. 

These are the key factors to consider before subscribing to AI SEO software.

• Understand Your Goals: Identify whether you're focusing on organic traffic, SEO optimization, or improving your top ranking pages. For instance, if you want an AI SEO tool to enhance your content assets, software like Frase, ChatGPT, and ClearScope would be best. However, if you need an AI SEO tool for every aspect of your SEO plan, SEMrush and SERanking would be more ideal. 
• Evaluate Features: Look for tools that offer advanced SEO research capabilities, such as keyword analysis, backlink tracking, and content optimization. Investing in a tool that can scale with your business goals or is easy to migrate from is essential. 
• Determine Your Budget: To avoid long-term financial implications, you must understand how much you can invest in an AI SEO tool. Many solutions offer free trials, allowing you to test the features before committing. 
• Consider the Integration Options: Invest in software that complements your existing marketing software infrastructure to streamline your processes and simplify collaboration. 

Work with MADX Digital for Expert SEO Strategies 

Investing in an AI SEO toolkit can help you enhance keyword research, improve your content strategy, and save time and costs through automation. However, you need to consider the challenges; AI tools have a limited understanding of search intent, this software may not use updated data, and you need to implement quality control to audit AI results.

Many fantastic AI SEO tools are on the market, depending on what you want to achieve through these platforms. Before opting for any of these solutions, consider your SEO goals, budget, and which features and integrations are available.

If you're looking for a partner to drive long-term organic growth, MADX Digital is your best bet. Our SEO specialists can help you design a tailored SEO plan to boost your online viability, dominate the search results, and outperform your competitors.

Ready to start your SEO strategy? Contact MADX Digital today.