SEO Services for Legal

Advocating for your legal firm's online success. Our SEO strategies for legal services enhance your digital authority, connecting clients to your expert counsel.


Join our fast-growing clients

MADX is a top player in the premier league.

Constantly delivering value above and beyond high quality execution.

They help shape our strategic thinking impacting our entire content marketing engine.

Oren, CEO of Kuvre
Oren Greenberg
CEO, Kurve

How does it work?

  • research icon to represent MADX seo research services

    Keyword Research

    We harness in-depth keyword research to pinpoint opportunities for your business. By targeting precise, high-impact terms, we elevate your rankings, driving organic traffic and fostering growth in a competitive digital landscape.

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    Content Marketing

    We leverage strategic content marketing to amplify your website's impact. By crafting compelling, SEO-optimized content, we not only enhance your site's authority but also engage visitors, converting them into loyal customers and boosting your business's online presence.

  • an icon with gears, graphs and a magnifying glass to represent SEO optimisations

    Technical Optimization

    We employ meticulous technical optimization to supercharge your website's performance. By refining site structure, improving load times, and addressing backend issues, we ensure a seamless user experience, bolstering your site's rank and enhancing the digital footprint of your business.

  • an icon showing connected nodes to show how websites can connect with one another for link building services

    Link Building

    We execute strategic link-building campaigns to fortify your website's authority. By cultivating high-quality, relevant backlinks, we elevate your site's credibility in search engine eyes, driving organic traffic and solidifying your business's position in the competitive online arena.

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    Market Research

    We delve deep into market research to understand your business landscape. By analyzing trends, competitors, and audience behaviors, we tailor strategies that resonate, ensuring your offerings stand out and effectively meet the evolving demands of your target market.

Our SEO Process for Legal Businesses

Legal Industry Market Analysis & Client Profiling

We initiate our SEO services for your legal practice with a comprehensive analysis of the legal market, combined with an in-depth understanding of your specific areas of expertise and client targets. This foundational step is essential to understand the unique dynamics and competitive nature of the legal industry, forming the basis for a customized SEO strategy that targets your specific legal services.

Targeted Keyword Research for Legal Services

Our team conducts extensive keyword research, focusing on terms that are highly relevant to the legal sector. This approach ensures your website attracts the right audience – individuals and businesses seeking legal assistance or information. We aim to identify high-traffic, relevant keywords that align closely with your legal specialties and client search behavior.

Optimizing Website for Legal Sector Specifics

We optimize your website to effectively showcase your legal expertise and services. This includes refining site structure for easy navigation of legal services, enhancing metadata for improved search visibility, and optimizing technical SEO elements to boost overall user experience and search engine rankings.

Developing Engaging and Informative Legal Content

Content creation is crucial in the legal field. We focus on developing informative and engaging content that highlights your legal expertise, case studies, and services. This might include blog posts on legal updates, detailed explanations of legal processes, client success stories, and FAQs about legal issues, all designed to enhance SEO and attract potential clients.

Strategic Backlink Building in Legal and Professional Communities

We implement a strategic backlink campaign, focusing on acquiring links from reputable legal, business, and news websites. These backlinks are essential for improving your site’s search engine rankings and establishing your practice as a credible and authoritative source in the legal field.

Continuous SEO Performance Monitoring and Analytics

Using advanced analytics tools, we continuously monitor the effectiveness of your SEO strategy. This ongoing evaluation allows us to make data-driven adjustments, ensuring that your legal services remain visible and relevant to your target audience in a competitive online environment.

Regular Reporting and Collaborative Strategy Refinement

We provide detailed reports on your SEO campaign's performance. These insights enable us to collaboratively review and refine our strategies, ensuring they remain effective and aligned with the latest legal industry trends and SEO best practices.


We work within your team

Slack Connect for 24/7 Support

We are available to help support & provide help with Slack Connect on a daily basis. Just send your request through and we'll be there to help.

You'll be able to access all your data, reports & project management tools via Slack

Transparent Management

Have access to real time project management tools that show you exactly whats being worked on and when.

Monthly Reporting

Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.

Business Stage


Early-stage startups with initial funding. We offer foundational strategies to solidify market presence and drive initial growth.

Series A+

Growing businesses post-initial success. We amplify expansion with advanced marketing tactics and data-driven optimizations.


Established, large-scale corporations. We provide bespoke solutions to refine processes, enhance visibility, and sustain market leadership.


Why businesses love MADX

  • a photo of the CEO of postalytics who MADX helps with their SEO


    CEO @ Postalytics

    "Introducing the team at MADX into our SEO strategy has been a life saver. With their research & writing, we now consistently rank in Google for ICP-specific queries."

  • a photo of the CEO of parcel tracker who uses MADX to improve SEO


    Co-Founder @ Parcel Tracker

    "My main priority is to grow our businesses revenue. MADX has been fundamental to growing our user acquisition through SEO, which hugely impacts our bottom line."

Frequently Asked Questions

What Are SEO Services for the Legal Industry?

Our SEO services for the legal industry are designed to optimize the online presence of law firms, individual attorneys, and legal service providers. We specialize in utilizing legal-specific keywords, creating authoritative and informative content about legal services and specialties, and optimizing website structure to attract clients seeking legal assistance and advice.

How Can Legal Practices Benefit from SEO?

SEO strategies help legal practices increase their visibility on search engines, making them more accessible to potential clients. This leads to increased website traffic, higher engagement with legal content, and more client inquiries, essential for growth and reputation in the competitive legal market.

What is the Process of Implementing SEO for Legal Websites?

We begin with an analysis of your current online presence in the legal field. Our strategy includes targeting relevant legal keywords, creating content that addresses common legal queries and showcases your expertise, and improving your website’s technical performance for search engines. Continuous monitoring and adjustments ensure the strategy’s effectiveness and compliance with legal marketing standards.

How Do We Measure the Success of Our SEO Strategies in the Legal Industry?

Success is measured through key metrics such as search engine rankings, website traffic, and user engagement. We provide regular analytics reports to monitor these metrics, enabling us to refine the strategy and maximize its impact for your legal practice.

What Post-Implementation Support Do We Offer for Legal SEO?

After implementing the SEO strategy, we offer ongoing support that includes monitoring SEO performance, adapting to search engine algorithm changes, and providing continuous consultancy. This ensures your legal practice maintains a robust and effective online presence.