How do I know if MADX works with companies in my industry?

This page is designed to show the types of B2B SaaS industries we work with most often.

If your company sells software to a defined business audience, there is a good chance our approach can apply. The exact strategy will depend on your market, sales cycle, buyer intent, and how customers research vendors before speaking to sales.

Why does industry experience matter in SaaS marketing?

Industry context changes the way buyers search, compare, and make decisions.

A fintech buyer may care about trust, compliance, and security. A martech buyer may compare features across crowded categories. A healthtech buyer may need evidence, credibility, and a clear explanation of complex workflows.

The channels may look similar, but the messaging, content, and search strategy should not be generic.

Do you use the same strategy for every industry?

No. The process is consistent, but the strategy changes by market.

We look at how buyers research your category, which competitors appear in search and AI results, which third party pages influence decisions, and what content is missing from your current site.

That gives us a clearer view of what needs to be built, improved, or earned for your specific industry.

What if our industry is not listed on this page?

That does not automatically mean we cannot help.

The industries listed here reflect common areas where we have strong experience, but the bigger question is whether your company has a B2B SaaS product, a clear target buyer, and a market where search, content, authority, or AI visibility can influence pipeline.

If that is true, it is still worth getting in touch.

Are industry pages different from service pages?

Yes. The industry pages explain how our work applies to specific SaaS markets. The service pages explain what we actually do.

For example, a fintech SaaS company might need SEO, AI search visibility, link building, or content strategy. The industry page gives the market context. The service pages explain the execution.

How do you adapt SEO and AI search strategies by industry?

We start by looking at the buying journey in that category.

Some industries rely heavily on comparison searches, buyer guides, and review style content. Others need educational content because buyers are still learning the category. In more competitive markets, third party mentions and authority signals may matter more than publishing more content on your own site.

The strategy should match how buyers actually discover and evaluate vendors in your industry.

Can you help if our product serves multiple industries?

Yes, but the strategy needs to be prioritised.

If you sell into several industries, we would usually identify which segments have the strongest commercial intent, best product fit, and clearest search demand. From there, we can build industry specific pages, content, and authority around the markets most likely to drive pipeline.

Trying to target every industry at once usually creates thin messaging. Prioritisation makes the work sharper.

What happens after we choose the right industry page?

The next step is to connect the industry context to the service you actually need.

You may need stronger organic visibility, better content for high intent searches, more third party placements, or improved visibility in AI search results. Once we understand the market and the problem, we can recommend the most relevant service rather than pushing a generic digital marketing plan.

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