Scale your startup with our proven SEO strategies. Connect with your ideal audience, boost organic traffic, and drive qualified leads that convert.
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Five disciplines, engineered as one system. Pick a starting point or run them in parallel.
We boost visibility in AI search using advanced GEO strategies.
We optimize site speed, structure, and performance to boost rankings.
We create SEO content that builds trust, traffic, and conversions.
We earn authoritative links and mentions to boost rankings and visibility.
We build high-quality backlinks to boost authority, traffic, and rankings.
Startups can't afford to wait for SEO — but they can't afford to waste budget on programmes that don't compound either. We build the foundations that do both.
01
We start with an honest assessment of your current organic baseline and a prioritised roadmap focused on the work that delivers the fastest results. Startup SEO needs to be efficient — we identify the highest-impact fixes and content opportunities and sequence them for maximum early return.
02
We map the keyword landscape for your specific SaaS category and identify the opportunities where a startup can compete and win — niche terms, long-tail searches, and underserved problem-aware queries where established competitors haven't built strong content. Category ownership starts with finding the right corners to own first.
03
We build the content programme that establishes your brand as a credible voice in your category — product content that ranks, educational content that builds awareness, and comparison content that converts decision-stage buyers. Startup content needs to work hard: every piece is tied to a keyword target and a conversion goal.
04
We build backlinks and brand mentions through efficient, targeted outreach — prioritising quality over volume. For startups, early authority building has a compound return that's difficult to replicate later. Reporting is clear and direct: rankings, traffic, and the leads the organic channel is generating.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
We begin with an honest assessment of your organic starting point and align on the specific outcomes you need SEO to deliver. For startups, this typically means identifying the fastest route to meaningful organic visibility in your category — the keyword niches, content gaps, and technical wins that will generate results before the next funding milestone.
We map the organic competitive landscape in your category — who's ranking, how they're doing it, and where the gaps are. For startups, competitive analysis is particularly valuable: it reveals the specific content and authority gaps that create the fastest organic opportunities, and informs a strategy that avoids wasting time competing head-on with incumbents where you can't win yet.
We build a strategy calibrated to your stage, your category, and your resources. Startup SEO strategy differs from enterprise SEO strategy in its prioritisation: we focus on the high-impact, fast-return work first, build the technical foundation early so it doesn't constrain growth later, and sequence content investment around the keyword opportunities where you can generate rankings fastest.
We implement the technical fixes, on-page optimisations, and initial content that establish your organic presence. For startups, early implementation quality matters: a well-built technical foundation scales with your product without accumulating debt that costs more to fix later. We build it right from the start so you're not paying to undo mistakes as you grow.
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
01 / 03
Scoping call
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
02 / 03
Choose your fit
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
03 / 03
start the work
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Have more questions? Reach out to our sales team or schedule a call with our growth team
Yes — with the right expectations. SEO is a compounding channel, which means the earlier you start building, the more return you get over time. Startups that establish their technical SEO foundations and begin building content authority early consistently outperform those that wait until they're scaling to invest in organic. The caveat is that SEO takes time — it's not an alternative to paid acquisition in the first 90 days, but it becomes a primary channel if you build it correctly from the start.
We focus ruthlessly on the highest-impact work. For startups, that typically means: fixing the technical issues that are actively blocking rankings, building the technical foundation correctly so you don't pay to fix it later, and producing a smaller volume of high-quality, well-targeted content rather than a large volume of thin content. We're direct about what's achievable at different budget levels and what the ROI timeline looks like — startups need honesty about this more than they need an impressive-sounding proposal.
For startups with low initial domain authority and limited content, meaningful organic traffic typically takes 4–6 months to build. The first 3 months focus on foundations — technical fixes, initial content, and early authority signals — that create the conditions for growth. Months 4–12 are where the compounding becomes visible. We set expectations clearly at the start so you know what to expect and when.
Yes — and they should work together. Paid search gives you immediate visibility and conversion data that informs organic content priorities. Organic content reduces your long-term paid acquisition costs by owning keyword positions that would otherwise require ad spend. We typically recommend startups run both in parallel, with paid channels covering immediate lead flow while organic builds toward becoming the primary channel over 6–12 months.
Month 1: Technical audit, competitive analysis, keyword strategy, and implementation of priority fixes. Month 2: On-page optimisation of key landing pages, initial content delivery, and authority building launch. Month 3: Performance review, content expansion, and planning for the 6-month programme. You end with a technically sound site, early organic traffic from target keywords, and a clear roadmap for scaling the channel.
The 6-month programme builds on the launch foundations with expanded content production, deeper authority building, and optimisation of pages that are close to ranking. By month 6, most startups are seeing meaningful organic traffic contributing to pipeline. The 12-month programme is where organic search transitions from a growing channel to a primary one — consistent compounding, broad keyword coverage, and an authority profile that becomes a durable competitive advantage.
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
