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Content Marketing for SaaS

Learn how to build and scale high-performing content marketing strategies for SaaS. This course covers planning, writing, and SEO optimisations

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Content Marketing for SaaS

In this course

Learn how to plan, create, and scale SaaS content marketing programs that drive consistent traffic, sign-ups, and MRR using audience research, SEO, and storytelling.

#01 SaaS Content Marketing

Learn how to plan, create, and scale SaaS content marketing programs that drive consistent traffic, sign-ups, and MRR using audience research, SEO, and storytelling.

Build a content strategy that aligns business goals, SEO, and user intent. Learn how to plan content across the funnel for growth and retention.

#02 SaaS Content Strategy

Build a content strategy that aligns business goals, SEO, and user intent. Learn how to plan content across the funnel for growth and retention.

Master the craft of SaaS content writing. Covers structure, keyword optimization, clarity, and brand tone to produce engaging, search-optimized articles.

#03 SaaS Content Writing

Master the craft of SaaS content writing. Covers structure, keyword optimization, clarity, and brand tone to produce engaging, search-optimized articles.

Learn to make your product the hero of your content strategy. Create tutorials, case studies, and comparison pages that educate users and boost adoption.

#04 Product-led Content

Learn to make your product the hero of your content strategy. Create tutorials, case studies, and comparison pages that educate users and boost adoption.

Develop conversion-focused copywriting skills. Write landing pages, CTAs, and value propositions that connect features to customer pain points and drive trials or demos.

#05 SaaS Copywriting

Develop conversion-focused copywriting skills. Write landing pages, CTAs, and value propositions that connect features to customer pain points and drive trials or demos.

Learn how often SaaS companies should publish blog posts to balance quality and consistency. Discover data-backed posting schedules that maximize traffic, engagement, and SEO growth.

#06 Blog Post Frequency

Learn how often SaaS companies should publish blog posts to balance quality and consistency. Discover data-backed posting schedules that maximize traffic, engagement, and SEO growth.

Understand Google’s Helpful Content principles and how to apply them in SaaS marketing. Learn to create content that prioritizes user value over search manipulation.

#07 Helpful Content

Understand Google’s Helpful Content principles and how to apply them in SaaS marketing. Learn to create content that prioritizes user value over search manipulation.

Design intuitive website navigation that supports content discovery and conversion. Learn how structure, hierarchy, and UX influence SEO and user engagement.

#08 Website Navigation

Design intuitive website navigation that supports content discovery and conversion. Learn how structure, hierarchy, and UX influence SEO and user engagement.

Explore top-performing SaaS content formats—from blog posts to templates, webinars, and comparison guides—and learn how to select the right mix for each funnel stage.

#09 Best Content Formats

Explore top-performing SaaS content formats—from blog posts to templates, webinars, and comparison guides—and learn how to select the right mix for each funnel stage.

Integrate SEO into your SaaS content marketing. Learn how to research, optimize, and distribute content to build authority and generate organic traffic.

#10 SEO for SaaS

Integrate SEO into your SaaS content marketing. Learn how to research, optimize, and distribute content to build authority and generate organic traffic.

Optimize your SaaS website for content visibility. Covers meta data, internal linking, heading structures, and schema to improve ranking and click-through performance.

#11 On-Site SEO

Optimize your SaaS website for content visibility. Covers meta data, internal linking, heading structures, and schema to improve ranking and click-through performance.

Use inbound marketing to attract, engage, and convert SaaS leads. Learn how content, SEO, and automation combine to build a predictable pipeline.

#12 Inbound Marketing

Use inbound marketing to attract, engage, and convert SaaS leads. Learn how content, SEO, and automation combine to build a predictable pipeline.

Discover how product-led marketing complements content efforts. Learn to align your product experience, messaging, and content to drive self-serve growth.

#13 Product-led Marketing

Discover how product-led marketing complements content efforts. Learn to align your product experience, messaging, and content to drive self-serve growth.

Understand how professional content creation services support SaaS scaling. Learn what to expect from agencies, pricing models, and how to maintain quality at volume.

#14 Content Creation Services

Understand how professional content creation services support SaaS scaling. Learn what to expect from agencies, pricing models, and how to maintain quality at volume.

Learn how to choose and collaborate with a SaaS content agency. Covers evaluation criteria, deliverables, and how agencies integrate into your marketing workflow.

#15 SaaS Content Agencies

Learn how to choose and collaborate with a SaaS content agency. Covers evaluation criteria, deliverables, and how agencies integrate into your marketing workflow.

Explore how outsourced content writing can enhance your SaaS marketing. Learn when to hire, how to brief writers, and how to maintain consistent brand tone.

#16 Content Writing Services

Explore how outsourced content writing can enhance your SaaS marketing. Learn when to hire, how to brief writers, and how to maintain consistent brand tone.

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