The Loop · Weekly Newsletter

The AI search changes that matter, in one email a week.

Every Friday, Perry rounds up what actually moved in AI Search and SEO (ChatGPT, Perplexity, Gemini and Google AI), and what B2B SaaS teams should do about it. Short, plain, and useful.

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Issue previewNo. 41
From: Perry at MADX · To: you
Google AI Mode just changed the click math for SaaS
  • What changed this week across the AI engines, in plain English.
  • Why it moves pipeline, not just rankings, for B2B SaaS.
  • The one thing to action before it is old news.
~4 min read · every Friday 12:00 CET
what's inside

Three to five stories worth your time, and what to do about them.

No link dumps. Every issue is filtered down to what actually changed and framed around the decision it should change.

01
The news that matters

The three to five AI Search and SEO stories worth reading, filtered out of the weekly noise.

02
What it means for you

Plain-English breakdowns of what each change means for B2B SaaS growth, not just vanity metrics.

03
What to do next

A clear takeaway each week: the one move to make before the shift is priced in.

who it's for

Built for SaaS marketing leaders staying ahead of AI search.

If you own organic growth and cannot read 40 newsletters a week, The Loop is the one that keeps you current across every engine your buyers now search.

1 email / week
Every Friday, nothing more
~4 min
Average read time
5 engines
ChatGPT, Perplexity, Gemini, Google AI, Search
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