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The Ghost SEO Agency for Amplified Online Presence
Elevate your Ghost platform with our specialized SEO strategies. Transform your blog's reach and influence with targeted optimization.
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What We Offer
Five disciplines, engineered as one system. Pick a starting point or run them in parallel.
GEO & AI Search
We boost visibility in AI search using advanced GEO strategies.
Traditional SEO
We optimize site speed, structure, and performance to boost rankings.
Content Strategy
We create SEO content that builds trust, traffic, and conversions.
Digital PR
We earn authoritative links and mentions to boost rankings and visibility.
Link Building
We build high-quality backlinks to boost authority, traffic, and rankings.
Organic content programmes built on Ghost's performance foundation
Ghost's lightweight architecture gives you a technical SEO head start. We build the content and authority programme that compounds on top of it.
01
Ghost technical audit and platform-specific optimisation
We audit your Ghost site for technical issues affecting organic performance — page speed, Core Web Vitals, crawlability, canonical tag configuration, sitemap accuracy, and schema markup. Ghost handles many SEO basics well, but theme-level issues and platform-specific configurations still need deliberate management. We find every issue before building the content programme on top.
02
Keyword research and editorial strategy
Ghost sites are almost always content-led — so the keyword strategy is the content strategy. We map the keyword landscape for your publication's topic area and target audience, identify the gaps in your current content coverage, and build the editorial calendar that closes them in order of commercial impact. Every piece is tied to a keyword target and a conversion goal.
03
Content production and on-page optimisation
We produce the content that builds your Ghost publication's organic authority — targeting high-intent keywords with the depth and expertise that earns rankings and keeps readers. We also optimise every piece for its target keyword: title tag, slug, meta description, heading structure, internal links, and image alt text. Ghost's SEO settings require deliberate management across every post and page — we handle this systematically.
04
Link building and ongoing performance monitoring
We build backlinks and brand mentions through digital PR and editorial placements in the publications your readers already follow. Off-page authority is often the primary lever for scaling from niche readership to broad organic reach. We monitor your Ghost site's rankings and top-performing content continuously, identifying what's compounding and what needs refreshing. Monthly reporting keeps you informed and the programme keeps improving.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
How We Build Organic Content Programmes on Ghost
Ghost SEO audit and technical baseline
We start with a full technical audit of your Ghost site — page speed, Core Web Vitals, crawlability, canonical tag configuration, sitemap accuracy, and schema markup. Ghost's lightweight, performance-first architecture is a genuine SEO advantage, but theme-level issues, misconfigured canonical tags, or poorly structured sitemaps can undercut it. We find every issue before we build the content programme on top.
Keyword research, content gap analysis, and editorial production
We map the keyword landscape for your Ghost publication's topic area and target audience. Ghost sites are almost always content-led — so the keyword strategy is the content strategy. We identify the specific topics and search queries that drive qualified organic traffic in your niche, map the gaps in your current content coverage, and build the editorial calendar that closes them. We then produce the content that builds your publication's organic authority — targeting high-intent keywords with the depth and expertise that earns rankings and keeps readers.
On-page SEO, metadata optimisation, and link building
We optimise every piece of content for its target keyword — title tag, slug, meta description, heading structure, internal links, and image alt text. Ghost's SEO settings are clean but require deliberate management across every post and page. We also build backlinks and brand mentions through digital PR and editorial placements in the publications your readers follow. For Ghost publications, off-page authority is often the primary lever for scaling from niche readership to broad organic reach.
Ongoing performance monitoring and content iteration
We track your Ghost site's keyword rankings, organic traffic, and top-performing content continuously. We identify what's compounding, which older posts need refreshing to recover or extend their ranking life, and what new content opportunities are emerging in your topic area. Monthly reporting keeps you informed on organic performance and the next phase of the editorial programme.
We Care About Results
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
In-house, Freelancer Or Agency?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
we partner with brands who are ambitious about growth
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
01 / 03
Scoping call
Tell us what you’re building.
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
02 / 03
Choose your fit
Sprint, retainer or custom.
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
03 / 03
start the work
Month 1 delivery, no long waits.
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Frequently Asked Questions
Have more questions? Reach out to our sales team or schedule a call with our growth team
Is Ghost good for SEO?
Yes — Ghost is one of the better CMS platforms for SEO. Its clean, lightweight codebase produces fast-loading pages without the plugin bloat that slows down many WordPress sites. Core Web Vitals are typically strong out of the box. Ghost generates clean sitemaps, handles canonical tags correctly, and gives writers a focused publishing environment that tends to produce better content. The platform creates a solid technical foundation — the content and authority programme built on top is where the real organic work sits.
How does Ghost compare to WordPress for SEO?
Ghost tends to outperform WordPress on technical SEO metrics by default — faster pages, fewer plugin conflicts, cleaner code. WordPress has a wider ecosystem of SEO plugins and more configuration flexibility. For most content-focused publishers, Ghost's technical advantage outweighs the plugin ecosystem difference. The SEO outcome depends far more on content quality, keyword strategy, and authority building than on the platform — Ghost just doesn't get in the way of doing those things well.
What Ghost theme settings affect SEO most?
The most SEO-significant theme decisions are: correct implementation of canonical tags (especially for tag and author archives), structured data (Article schema on posts, breadcrumbs on pages), Open Graph metadata for social sharing, heading hierarchy within post templates, and image lazy loading behaviour. A poorly built Ghost theme can override Ghost's sensible defaults and introduce exactly the technical SEO problems the platform was designed to avoid. We audit themes as part of the initial assessment.
What types of content perform best on Ghost for SEO?
Long-form, in-depth articles targeting specific keyword clusters consistently outperform thin content on Ghost. The highest-performing Ghost content types tend to be: definitive guides targeting head terms in your niche, curated resource content with strong internal linking, original research and data-driven content that earns backlinks, and regularly updated evergreen content. Publishing frequency matters less than publishing depth.
How long does it take to build organic traffic on a Ghost site?
For Ghost publications with no existing domain authority, meaningful organic traffic typically takes 4–6 months to build from a standing start. Technical foundations can be confirmed quickly. Content takes time to index, rank, and accumulate the authority signals that move it to page one. Our 3-month programme establishes the technical baseline, launches priority content, and begins the authority building programme. The 6 and 12-month options are where consistent organic growth becomes the primary acquisition channel.
Ready to Win in AI Search?
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.