The Cloudflare SEO Agency for Accelerated Success
Leverage the full potential of Cloudflare with our SEO expertise. Enhance site speed and security for improved search rankings.
.webp "moonpay logo")
.webp "kurve logo")
.webp "huggg logo")
What We Offer
Five disciplines, engineered as one system. Pick a starting point or run them in parallel.
GEO & AI Search
We boost visibility in AI search using advanced GEO strategies.
Traditional SEO
We optimize site speed, structure, and performance to boost rankings.
Content Strategy
We create SEO content that builds trust, traffic, and conversions.
Digital PR
We earn authoritative links and mentions to boost rankings and visibility.
Link Building
We build high-quality backlinks to boost authority, traffic, and rankings.
SEO for sites that run behind Cloudflare
Cloudflare protects and accelerates your site — but only when it's configured to work with Google, not against it. We make sure it does both.
01
Cloudflare configuration audit for SEO
We audit your Cloudflare zone settings for every configuration that affects how Google crawls and indexes your site — cache rules, bot management, WAF policies, SSL/TLS mode, and challenge pages. Cloudflare misconfiguration is a real and common source of SEO damage that looks fine in a browser and only shows up when you analyse how Googlebot actually experiences the site.
02
Core Web Vitals and performance optimisation
We leverage Cloudflare's CDN, edge caching, and performance features to improve your Core Web Vitals scores — the Google ranking signals tied to load speed, interactivity, and visual stability. Fast sites rank better, and Cloudflare gives you the infrastructure to deliver speed at scale when it's configured correctly.
03
Keyword research and content strategy
With technical foundations confirmed, we map the keyword landscape for your product or service and build the content strategy that captures the search demand your buyers are generating. For sites on Cloudflare, the infrastructure is already strong — the gap is usually in content and authority. We find the opportunities and build the plan to own them.
04
Authority building and ongoing monitoring
We build the backlink and brand authority profile that improves your domain's organic performance, and monitor your Cloudflare-hosted site continuously — catching technical regressions from configuration changes before they compound into ranking losses. Monthly reporting gives you clear visibility into what the organic channel is delivering.
Customer · Kurve
"MADX is a top player in the premier league. Constantly delivering value above and beyond high quality execution. They help shape our strategic thinking impacting our entire inbound marketing engine."
Oren Greenberg
Co-founder - KURVE
How We Turn Cloudflare's Infrastructure Into an SEO Advantage
Technical SEO audit through the Cloudflare layer
We start with a full technical audit of your site as it operates behind Cloudflare — assessing how caching rules, security settings, SSL configuration, and bot management are affecting crawlability and indexation. Cloudflare misconfiguration is a real and common source of SEO damage: aggressive caching serving stale content to Googlebot, WAF rules blocking crawlers, or redirect chains introduced at the edge. We find every issue before we build anything on top.
Cloudflare configuration and Core Web Vitals optimisation
We review and optimise your Cloudflare settings with SEO as the primary lens — cache rules, page rules, SSL/TLS mode, Rocket Loader, Auto Minify, and bot fight mode. Each setting has organic performance implications. We then leverage Cloudflare's CDN and performance features to improve your Core Web Vitals scores: the Google ranking signals tied to load speed, interactivity, and visual stability. Fast sites rank better, and Cloudflare gives you the infrastructure to deliver that speed at scale when it's configured correctly.
Keyword research, content strategy, and on-page optimisation
With technical foundations confirmed, we map the keyword landscape for your specific product or service category and build the content strategy that captures the search demand your buyers are generating. We optimise your priority pages for their keyword targets — title tags, headings, meta descriptions, internal link structure, and schema markup — and build the backlink and authority profile that improves your domain's ability to rank. Authority building is done through targeted digital PR and editorial placements, not generic link farms.
Ongoing monitoring, reporting, and programme iteration
We monitor your Cloudflare-hosted site continuously — catching technical regressions from configuration changes, tracking ranking and traffic movement, and adapting the strategy as your product or market evolves. Cloudflare configuration changes — new page rules, updated WAF policies, cache adjustments — can have unintended SEO effects. We catch these before they compound into ranking losses. Monthly reporting gives you clear visibility into what the organic channel is delivering and what the programme does next.
We Care About Results
Pipeline-tied reporting. Real numbers, real attribution, real outcomes.
WHY MADX?
In-house, Freelancer Or Agency?
The economics, speed and depth of an agency - without the bloat. We work as an extension of your team, not a vendor.
All-in-one team
Strategy, content, links, GEO — one roster, one Slack.
Real expertise
Senior practitioners on every account. No juniors learning on you.
Live reporting
Always-on dashboards tied to revenue, not vanity.
Built for SaaS
We only work with SaaS — so we move fast.
Perry Steward
Co-founder - MADX Digital
"We started MADX Digital because no agency was treating AI search like the structural shift it is. We're rebuilding the playbook for SaaS, and we'd love to show you ours."
we partner with brands who are ambitious about growth
Every engagement starts with a scoping call so we can confirm fit, timeline, and the right mix of technical, content, and authority work. No surprise scope, no bait-and-switch.
01 / 03
Scoping call
Tell us what you’re building.
15-min call. We’ll listen, ask sharp questions, and tell you honestly if we’re the wrong fit.
02 / 03
Choose your fit
Sprint, retainer or custom.
90-day sprint, monthly retainers or something custom. Starting from $2,500 /mo.
03 / 03
start the work
Month 1 delivery, no long waits.
Onboarding wraps in 2-3 weeks. First deliverables ship before the end of month one.
Frequently Asked Questions
Have more questions? Reach out to our sales team or schedule a call with our growth team
Does Cloudflare affect SEO?
Yes — both positively and negatively, depending on how it's configured. Cloudflare's CDN improves page speed, which is a ranking factor. Its SSL and security features support the technical trust signals Google evaluates. But Cloudflare misconfiguration — overly aggressive caching, security rules that block Googlebot, challenge pages served to crawlers — can actively hurt rankings. The difference between Cloudflare helping and hurting your SEO is almost entirely in the configuration details.
Can Cloudflare settings damage my search rankings?
Yes. The most common Cloudflare-related SEO problems are: bot fight mode or security rules blocking Googlebot, cache settings serving outdated content to crawlers after updates, redirect chains introduced at the Cloudflare edge, and challenge pages (CAPTCHAs) served to search engine crawlers. These are often invisible to site owners because everything looks fine in the browser — the problem only shows up when you analyse how Googlebot is actually experiencing the site.
How do you audit SEO for a site behind Cloudflare?
We combine standard technical SEO tooling with Cloudflare-specific analysis — reviewing your zone configuration, page rules, WAF settings, and cache behaviour alongside crawl data from Screaming Frog and Google Search Console. We compare what users see with what Googlebot sees, checking for caching discrepancies, blocked requests, and redirect issues introduced at the edge. We also test Core Web Vitals to quantify the actual impact of Cloudflare's performance features on your specific site.
Does Cloudflare improve Core Web Vitals?
It can — significantly. Cloudflare's global CDN reduces latency by serving content from edge nodes close to users, which directly improves LCP (Largest Contentful Paint). Its image optimisation and protocol features (HTTP/3, QUIC) further reduce load times. However, Rocket Loader and other JavaScript optimisation features can sometimes introduce CLS issues or delay LCP elements. The impact depends on your specific site and configuration — we measure it rather than assume it.
How long does SEO take to show results on a Cloudflare site?
Technical fixes — resolving crawler blocks, correcting caching issues, improving Core Web Vitals — can show ranking improvements within 4–8 weeks. Content and authority building takes longer: typically 3–6 months to compound into meaningful organic traffic. Our 3-month programme establishes the technical foundation and launches the content and authority programme. The 6 and 12-month programmes are where the compounding growth becomes commercially significant.
Ready to Win in AI Search?
Free GEO audit and a 30-min teardown of your current AI visibility. No pitch, no commitment.
