The 6 Best SaaS PR Agencies in 2026

In 2026, SaaS PR is more focused than ever on performance, data, and revenue. The right agency can help SaaS companies shape their positioning, get strong media coverage, and support growth in competitive markets.

Whether you are launching a product, announcing funding, or building thought leadership, strategic PR can help build trust and even speed up sales.

This guide reviews some of the top SaaS PR agencies in 2026. Here, we compare their strengths, specialties, and best-fit situations to help you choose the right partner for your goals.

TL;DR: Top SaaS PR Agencies

What We'll Cover

Best SaaS PR Agencies to Consider in 2026

Here are some of the best SaaS PR agencies to consider, with a summary of key strengths and who each agency best suits based on stage, priorities, and growth targets.

MADX Digital is a SaaS-first Digital PR and SEO agency that helps brands earn credibility, coverage, and authority that compound over time. Our team focuses on outcomes that matter to SaaS leadership: stronger positioning, higher-quality awareness, and PR that supports pipeline.

We work with SaaS companies from early growth through enterprise, shaping PR around how you sell and what you need next.

Our approach keeps messaging and distribution tight, with reporting that connects coverage to impact. Expect a strategic blend of messaging, story development, and distribution, backed by clear reporting and measurable impact.

Core services:

• Generative Engine Optimization (GEO)
• Search Engine Optimization (SEO)‍
• Content Writing‍
• Link Building‍
• Digital PR

The Bottom Line: MADX helps SaaS teams turn PR into a repeatable growth channel, building authority and trust that supports demand generation and long-term visibility.

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5WPR is a PR agency that helps SaaS brands earn credible coverage and build market authority. It suits teams that want experienced media relations support without overcomplicating the program.

They focus on clear narratives, consistent outreach, and strong placements around launches, funding news, and executive visibility.

Main services: Media Relations, Product Launch PR, Executive Thought Leadership, Crisis Communications.

Best suited for: SaaS teams planning major announcements or aiming to scale brand visibility with a proven PR partner.

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Skale works with B2B SaaS companies that see organic search as a core revenue channel rather than a traffic play. Their programs are built around capturing high-intent demand and turning SEO into a predictable source of pipeline.

Main services: SEO Strategy, Technical SEO, Content Production, Link Building.
Best suited for: B2B SaaS teams that want organic growth mapped closely to revenue.

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PRLab positions itself as a strategic communications partner, helping brands clarify their story and earn consistent media attention in competitive markets.

Its approach blends structured messaging with ongoing outreach, making PR a steady visibility engine rather than a one-off campaign around announcements.

Main services: Media Relations, Messaging & Positioning, Product Launch PR, Content & Thought Leadership.

Best suited for: SaaS companies that want sustained media presence and a PR partner experienced in scaling across multiple markets.

PanBlast is a PR and content agency supporting B2B and SaaS brands with story-driven campaigns that aim to build authority in niche markets. 

The agency focuses on combining media outreach with data-led content to create angles that resonate with both journalists and target buyers.

Main services: Digital PR Campaigns, Media Outreach, Data-Driven Content, Thought Leadership.
Best suited for: SaaS and B2B companies that want creative PR campaigns anchored in original data and industry insights.

TripleDart is a B2B SaaS growth agency that integrates PR, content, and performance marketing to support end-to-end demand generation. It works with SaaS companies that want communications aligned closely with revenue and go-to-market strategy.

Main services: B2B PR, Content Marketing, Performance Marketing, Go-to-Market Strategy.
Best suited for: SaaS teams looking for PR within a wider growth framework rather than as a standalone channel.

How to Hire a SaaS PR Agency

When choosing a SaaS PR agency to partner with, keep a few practical checks in mind:

• Prove they understand SaaS and your motion: Ask for examples in your segment (PLG vs sales-led, SMB vs enterprise) and how they shaped messaging for that audience.
• Confirm they can earn credible coverage: Look for placements in outlets your buyers trust. Ask what relationships they actually leverage and how pitching works.
• Make sure they can create angles without “big news”: You need a plan for ongoing narratives, data stories, commentary, and thought leadership between launches.
• Check how they align PR with growth goals: Instead of awareness, ask how they support pipeline and credibility for deals. Clarify what they measure and what “impact” looks like.
• Evaluate how they handle process and approvals: Expect tight timelines, clear ownership, and an approval flow that doesn’t bottleneck your team.
• Validate results through evidence: Ask for case studies showing outcomes like improved share of voice, stronger branded demand, better-quality links, higher demo intent, or smoother launches.

Ready to Find the Right SaaS PR Partner?

If you’re weighing your options, MADX Digital works with SaaS teams that want PR closely tied to growth, positioning, and long-term authority.

Our approach focuses on clear narratives, credible media coverage, and programs that support demand rather than short-term noise.

If that’s the direction you’re looking for, we’re happy to explore whether there’s a fit and map out what a focused SaaS PR strategy could look like for your stage. 

Contact MADX for a free call.