MADX Digital

Free SEO Agency Evaluation Template

Compare and score SEO agencies across 30+ checks to help you choose the right partner for long-term growth

Download the template

What’s Inside

Choosing the right SEO agency can make or break your growth strategy. This evaluation template helps you assess and score agencies objectively across the areas that matter most.

You’ll be able to track and score each agency on:

  • Expertise & Focus: Industry knowledge, specialization, and proven results
  • Process & Transparency: Strategic clarity, workflows, and reporting practices
  • Results & ROI: Performance history, efficiency, and value for money
  • Communication & Reporting: Responsiveness, collaboration, and insights quality

Use the template to organize your research, compare options, and make confident decisions.

Find the Right SEO Partner, Not Just the Cheapest One

Not all SEO agencies are built the same. Some prioritize quick wins; others focus on sustainable growth.

This evaluation template gives you a clear, structured way to identify which partner aligns with your goals, budget, and expectations.

Whether you’re switching agencies or starting your first engagement, it helps you choose based on performance, transparency, and trust, not guesswork.

Frequently Asked Questions

What is the SEO Agency Evaluation Template?

It’s a simple, editable scoring sheet that helps you compare SEO agencies based on key criteria like expertise, process, results, and communication.

Who should use it?

Marketing leads, founders, and SEO managers who are vetting potential agencies or reviewing existing partnerships.

Why does finding the right SEO agency matter?

Choosing the wrong SEO partner can slow growth and waste budget. This template helps you evaluate fit and accountability from the start.

Is this free?

Yes. The SEO Agency Evaluation Template is completely free to download and use.

Do I need to enter my email address to get it? 

Yes, we’ll send the template directly to your inbox, along with a few expert tips for selecting the right SEO partner for your business.

What is the SEO Agency Evaluation Template?

It’s a simple, editable scoring sheet that helps you compare SEO agencies based on key criteria like expertise, process, results, and communication.

Who should use it?

Marketing leads, founders, and SEO managers who are vetting potential agencies or reviewing existing partnerships.

Why does finding the right SEO agency matter?

Choosing the wrong SEO partner can slow growth and waste budget. This template helps you evaluate fit and accountability from the start.

Is this free?

Yes. The SEO Agency Evaluation Template is completely free to download and use.

Do I need to enter my email address to get it? 

Yes, we’ll send the template directly to your inbox, along with a few expert tips for selecting the right SEO partner for your business.

Get Your Template Today

Compare and score SEO agencies across 30+ checks to help you choose the right partner for long-term growth

Download the template
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