7-Step SaaS Keyword Research Guide

What’s Inside

This guide gives you a step–by-step guide to help you find the best keywords for your business. You’ll learn how to:

Brainstorm a seed list of topics and terms
Find your search competitors
Use a keyword tool like Ahrefs
Assign keyword intent
Give each term a search priority score
Give each term a business priority score
Map target keywords to existing content

Turn keyword research into real pipeline growth

If you're tired of targeting the wrong keywords or guessing what your buyers are searching for, this guide will change that.

Inside, you’ll get a clear framework to:

Uncover high-intent, low-competition opportunities
Align keywords with funnel stages and business value
Build a keyword map that supports scalable content planning

Whether you’re a founder, marketer, or SEO lead, this is the starting point for building SaaS SEO that converts.

Why is SaaS keyword research important?

Using the wrong keywords can waste your time and budget. SaaS buyers have specific intent, and your content needs to match it. Effective keyword research helps you target terms that align with real pain points, product features, and buying journeys, so your SEO drives pipeline, not just traffic.

Do I need any paid tools to follow this guide?

While we reference tools like Ahrefs, you can follow the process using free alternatives.

Who is this guide for?

It’s designed for SaaS founders, marketers, and SEO teams who want a structured approach to developing a keyword strategy that generates qualified traffic and leads.

Is this free?

Yes! Our SaaS keyword research ebook is completely free.

Do I need to enter my email address?

Yes, we need your email address so we can send you the ebook.