MADX Digital

Free E-E-A-T Checklist Download

An easy-to-follow framework to strengthen your site’s expertise, authority, and trust, and build lasting organic and AI search visibility.

Download the checklist

What’s Inside

Want to make your content more credible and rank higher in both traditional and AI-driven search?

Our E-E-A-T Content Checklist helps SaaS and enterprise teams audit, improve, and optimize for Google’s core quality signals.

You’ll learn how to:

  • Demonstrate first-hand expertise through author profiles and proof points
  • Strengthen topical authority with internal links and supporting page
  • Improve transparency and trust across your site
  • Align with Google’s content quality and credibility standards
  • Build a foundation that supports AI search visibility

Build Trust. Earn Authority. Improve Rankings.

Google rewards brands that prove credibility and demonstrate real-world expertise.

This checklist is a clear framework to evaluate and enhance your E-E-A-T signals across all pages, content, structure, and technical setup.

Use it to tighten your on-site trust signals, boost topical authority, and maintain ranking stability even as algorithms continue to evolve.

Frequently Asked Questions

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. They are key factors Google uses to evaluate content quality and reliability.

Why does E-E-A-T matter for SEO?

E-E-A-T helps Google determine whether your content deserves to rank. High E-E-A-T signals improve visibility, build user trust, and increase the likelihood of being cited in AI search tools.

Is this checklist only for content teams?

No. It’s designed for SEO managers, marketing leads, and content strategists who want a clear, actionable way to strengthen site credibility and performance.

Is this free?

Yes. The E-E-A-T Content Checklist is completely free to download and use.

Do I need to enter my email address to get it? 

Yes, we’ll send the checklist straight to your inbox, plus a few expert tips to help you boost your site’s authority and trust signals.

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. They are key factors Google uses to evaluate content quality and reliability.

Why does E-E-A-T matter for SEO?

E-E-A-T helps Google determine whether your content deserves to rank. High E-E-A-T signals improve visibility, build user trust, and increase the likelihood of being cited in AI search tools.

Is this checklist only for content teams?

No. It’s designed for SEO managers, marketing leads, and content strategists who want a clear, actionable way to strengthen site credibility and performance.

Is this free?

Yes. The E-E-A-T Content Checklist is completely free to download and use.

Do I need to enter my email address to get it? 

Yes, we’ll send the checklist straight to your inbox, plus a few expert tips to help you boost your site’s authority and trust signals.

Download the checklist

An easy-to-follow framework to strengthen your site’s expertise, authority, and trust, and build lasting organic and AI search visibility.

Download the checklist
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